My first thought was holy cow that's expensive. Then I thought..what is that? 2 or 3 trips to the salon? I'm not talking Cost Cutters, but I know my hairdresser charges $60-$70 for a cut and style. So if it works the way it claims? What the heck--go for it! Me? I'm sticking with air and the occasional flat iron. I think my flat iron was $90 like 7 years ago...