Per Women's Wear Daily (WWD):
"For the 2025 Birthday Gift collection, Sephora has partnered with renowned beauty brands like Makeup by Mario, Summer Fridays, Laneige, Amika and Kerastase. These gifts feature fan-favorite skin care, hair care and makeup products that cater to a variety of beauty needs. Fragrance enthusiasts will also be pleased with offerings from Juliette Has a Gun, with Burberry and Kayali gifts expected later in the year.
VIB and Rouge members can take advantage of exclusive rotating gift options throughout the year. Starting in January, Skinfix products will be available from January through March, followed by a fresh selection of top brands for the remainder of the year. These rotating gifts ensure that members continue to enjoy new and exciting perks as they progress through the program."