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Honored Contributor
Posts: 34,821
Registered: ‎05-17-2010

SUGGESTIONS FOR NEW BEAUTY LINES

Since we're all tired of seeing the same beauty products presented, which new lines that you've seen or purchased at Sephora or ULTA or elsewhere would you like to see on QVC? Your suggestion can also be beauty lines that are seldom presented that you'd like to see more often.

 

I'd like beauty shows with Stila, Laura Mercier and Urban Decay.

 

Trusted Contributor
Posts: 1,815
Registered: ‎06-16-2010

Re: SUGGESTIONS FOR NEW BEAUTY LINES

LUSH

Honored Contributor
Posts: 24,685
Registered: ‎07-21-2011

Re: SUGGESTIONS FOR NEW BEAUTY LINES

I would like to see Juice Beauty, Acure Organics and Stila.  Although i wear Laura Mercier tinted moisturizer, her settings powder, blush and lipsticks, I feel it is a higher end cosmetic co. and would not come to the Q.  Now, I may be wrong but if sales are down, it may happen. Cat Very Happy  P.S.  Great thread to start as it may give QVC some ideas.  Thanks.

kindness is strength
Honored Contributor
Posts: 34,821
Registered: ‎05-17-2010

Re: SUGGESTIONS FOR NEW BEAUTY LINES

@Katcat1  Many moons ago (can't tell you when, been Q customer for about 25 yrs.), Laura Mercier did have several presentations on Q. I think her line was not as well known then & she may have a better chance now. Q lost Smashbox to HSN. Not sure why, seemed items sold out during presentations. Bobbi Brown in many other countries on Q, but not here even though all TSVs and products sold out before end of hour and still online.

 

Too Faced, Benefit and Lancôme are all sold frequently on HSN  & I watch there. Most of Q's cosmetic lines, MALLY, LG, IT are only sold at ULTA or on their own sites. Maybe it's a question of finding brands w/o much retail competition. This is a big mistake. Makeup lines in B&M stores or large websites like Sephora do your advertising for you at no cost. Q has e/p & Sephora does not. If the item is expensive, that's a selling point for Q.

 

 

Honored Contributor
Posts: 33,580
Registered: ‎03-10-2010

Re: SUGGESTIONS FOR NEW BEAUTY LINES

It seems QVC has either totally lost a lot of the beauty brands they used to have or they present a few items here and there in beauty shows but they no longer have full hour long shows like they used to have.  Now it seems QVC is all Philosophy, IT and Josie Maran.   

Valued Contributor
Posts: 915
Registered: ‎04-28-2015

Re: SUGGESTIONS FOR NEW BEAUTY LINES

Hi all: great topic . I agree I would like to see Juice Beauty the new line of makeup looks interesting as well as Acure ,and other cruelty free brands like W3ll people and Kjaer Weis . 

There have been brands that come like RMS, Ramy Beauty but are shown so infrequently , they never really get an audience . Edward Bess , a premier quality brand is hardly ever on or shown at odd hours. These smaller niche brands or any cosmetic/skin care  brand for that matter needs to be showcased  so customers can see the brands and what they offer. It seems that QVC focuses on the big sellers WEN , IT and Josie Maran they seem to dominate all the Beauty shows , but it would be nice to give other brands a shot. in the spotlight . Variety would also probably pull in more viewers .I hardly watch the beauty shows anymore because it seems to be the same vendors, .same products and same  stories ..

Honored Contributor
Posts: 13,139
Registered: ‎11-01-2010

Re: SUGGESTIONS FOR NEW BEAUTY LINES

I can't think of any reason I would want an already established beauty line to  become available on QVC. They are available at other places already so why would I want to pay more plus shipping just to get it from QVC? 

QVC Customer Care
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Registered: ‎06-14-2015

Re: SUGGESTIONS FOR NEW BEAUTY LINES

Contributor
Posts: 50
Registered: ‎12-16-2011

Re: SUGGESTIONS FOR NEW BEAUTY LINES

I would love to see the Benefit line come to the Q.

Respected Contributor
Posts: 3,512
Registered: ‎03-09-2010

Re: SUGGESTIONS FOR NEW BEAUTY LINES

Over the holidays, I explored QVC in the UK, France, Germany, Japan and China.  I don't know what the relationship is between QVC and HSN, but there has got to be some kind of relationship.  I always go to beauty because it's what I buy the most of, but brands presented on HSN are found on the Q International web-sites....

 

I don't think the Q loses any brands: what we see is a result of scientific research from an economic point of view.

 

When QVC began, shopping channels on television was in its infancy and a stab in the dark. Over the years, they have brought on all kinds of advisors and employees who specialize in business, marketing etc.

 

It's a big business, and consequently has to use concepts formulated for big business in terms of what sells, who buys, etc-not to mention cultural considerations.

 

When a vendor leaves, it's probably a calculated move on their part as well as QVC.

Poodlepet2