I use the Emjoi and LOVE IT! But this new one from PedEgg looks like it's just about the same thing, at a decent price. My only hesitation would be the availability of replacement rollers, although I doubt you'd need them too soon with the refills included at HSN. I know I can get my refills on Amazon from multiple sellers inexpensively...and I'm quite happy with my dupe refills as mine last just as long as the brand name.
Whatever you decide on, you'll be very happy with the results.