This is Costco's version of the Brazilian Bum Bum Cream.
Now, I've never used the Bum Bum Cream, so I can't compare and I'm not really sure what it's supposed to do that warrants the cult following. The Costco version is a nice enough cream, but I can't tell that it does anything besides moisturize. I use it right after getting out of the shower and apply to my legs all the way up to my bum.
It does contain guarana which can stimulate circulation and guarana also contains caffeine, which has been shown to temporarily reduce the APPEARANCE of cellulite, as well as Carrot Root with also stimulates circulation.
For me, personally, I feel like my issue has more to do with gravity vs cellulite. If I pull my skin up, what might be viewed as cellulite goes away. I don't know anything that will correct that.
As a body butter cream, it is not as thick as a body butter. Since I prefer something thicker in winter, and I have finished the first container, I'll be moving on to a real body butter for fall/winter.