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News for Walgreens shoppers-Borba

News for Walgreens shoppers (from

Scott-Vincent Borba continues to bring his inside-out beauty message to the masses. Next month, the beauty industry maverick will launch 10 topical products, priced from $9.99 to $24.99, exclusive to Walgreens in roughly 2,500 of its top beauty doors in January. Dedicated Borba in-store boutiques will occupy around 12 linear feet of prime beauty placement in the majority of the Walgreens stores with Borba, although smaller stores will have displays of 7.5 linear feet, according to Borba.

The new line includes products such as Age Defying 4-in-1 Cleansing Treatment, which is designed to remove makeup, exfoliate, refine pores and have anti-aging benefits.