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07-30-2017 12:49 PM
I'm really surprised at all the new IT launches on Ulta website. I'm surprised that they don't launch these new products on QVC, as much airtime as they get here. I know Ulta is bigger in beauty than QVC, it just seems IT is what really sells at QVC.
New powders, liquid foundation. Brow powder, eyeliner, etc.
07-30-2017 01:01 PM
I think It Cosmetics's main brick and mortar outlet is Ulta. They always have special sets there.
I looked at the It section at Sephora this week and it only had CC cream , 1 powder and skin care products. It was a very small space. I was surprised because Loreal bought It and I thought it would be a much larger presence.
07-30-2017 01:05 PM
I am surprised at all the new products. I guess when L'Oréal bought them out there is more cash in the bank to do that. I am defintly going to try the cleanser and the new foundation eventually. The bye bye pores pressed illumination looks interesting also.
07-30-2017 01:12 PM
I see so many dupes for the IT cosmetic line on YouTube. The most recent was a dupe for the Superhero mascara - it was the Essence Lash Princess - some of the beauty bloggers liked it even better and it's only $4.99.
07-30-2017 02:42 PM
I'm very interested in the Bye Bye Redness pressed powder.
07-30-2017 02:45 PM
07-30-2017 04:42 PM
They will have to change the spiel about bringing out so few products at a time so that they can be perfected first. Kind of like when Bare Minerals had to explain why pressed products were suddenly so good, lol.
07-30-2017 07:01 PM
@hoosieroriginal wrote:I see so many dupes for the IT cosmetic line on YouTube. The most recent was a dupe for the Superhero mascara - it was the Essence Lash Princess - some of the beauty bloggers liked it even better and it's only $4.99.
This is the mascara I use from Essence in the black tube with green lettering and it's my favorite.
I guess what surprises also is that Jamie says it " takes us forever to bring new products because anyone can launch a foundation." I think since their buyout that L'Oréal has launched more IT products than the line had since its beginnings.
07-30-2017 07:27 PM
And this too:
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