New IT mascara coming out in August

LuvmyLab · ‎06-07-2010

Saw on facebook that IT cosmetics is coming out with a new mascara. It is a collaberation with Drybar, the hair dryer people. It's on QVC.com now but won't ship until August 12th. I am going to try and see if I like this because I hated the superhero mascara.

pdlinda · ‎10-23-2011

I also hate the SuperHero mascara. I glops up on the brush and it's very hard to apply.

I'm not sure I'll give the brand another chance. I hope you post your review after you try the new mascara.

LuvmyLab · ‎06-07-2010

I will definitely post my review and if I don't like this one I'm done with It cosmetics mascara!

Jordan2 · ‎03-16-2010

I saw it on Qvc's opening page. I almost bought it but I do want to see a presentation first.

Grouchomarx · ‎01-23-2019

I am not getting the connection between mascara and a hairdryer. Seems silly. I do like the superhero mascara though. Tried it years ago and hated it, then got one a few months ago and I was astonished how good it is. Maybe thy changed the formula from my first try.

SandGirl · ‎03-09-2010

@Grouchomarx wrote:
I am not getting the connection between mascara and a hairdryer. Seems silly. I do like the superhero mascara though. Tried it years ago and hated it, then got one a few months ago and I was astonished how good it is. Maybe thy changed the formula from my first try.

@Grouchomarx Me too?? I do use my blow dryer, I put on my 3 coats then blast my lashes on low / cool, it lifts them and lasts all day but ya, I don't understand this one...

jpie · ‎06-21-2010

I don't like Superhero and I've tried with two different tubes. I do however love iT's Tightliner (primer) mascara. I have this on AD.

I will probably wait until the drybar-style mascara is combined with the CC cream in a TSV before I try it.

I think the packaging is fun and perhaps a novelty, but it's all about the performance for me.

SurferWife · ‎12-12-2010

I saw that! I’m definitely going to try it. I use the Superhero Mascara & ❤️ it, so we’ll see if the new one is just as fabulous!

Time is just a drop in the bucket compared to eternity. It isn’t how long you live that matters; it is how well you are prepared to die. ~~Colonel Robert B. Thieme, Jr.

customerqvc2 · ‎02-04-2011

I found that It's Superhero mascara always came out with glops everywhere. I didn't use it again and threw the rest of the tube away after serveral attempts. I have my doubts that this new mascara will be much better. I use Maybelline Full and Soft and am very pleased with it and the price was right.