Wow, do I love this new formula! I bought a light peachy color and a bright coral color. For the lighter color, I dab three dots, going up and out, on my cheekbones and blend upward with my finger. For the brighter (highly pigmented) color, I dab one tiny dot in the center of my cheekbone and blend upward, also with my finger. If I feel I need more color, I add another tiny dot and blend.
This liquid formulation "melts" into foundation (doesn't disturb it) and lasts all day long. I find it to be superior to cream blush in every way.
Can't wait to buy pink shades when I can find them - my local Target sells out of this blush all the time!!!!