It is really plant based. Ingredients look safe and according to Danny, active. If you look it up, the reveiws seem excellent and I will try since I ordered. I will post when I receive the products and let you know.
It would be great to find a TRULY effective clean beauty brand that is not heavy or greasy. I was a BIG Josie fan but I must say that Active Argan is much better and less greasy or heavy. I do alternate products and would love to add Lavido too.