I had no specific skincare lines in mind when I came up with "10 years younger". I have seen and heard many lines promise lifting, more youthful looking skin after 30 days, less wrinkles, etc. It's a "catch phrase" to lure women into purchasing products.
If you're aware of the hype in ads on TV or in print, you'll see many before and after photos that look photo shopped or I see no difference at all or results that could never be from using skincare.
The lists of ingredients are baffeling. I have to look them up to see what they are and what they are supposed to do...many are just added oils or "extras" and many times water is the first ingredient.
I tend to not trust cosmetic lines who crossover into skincare. Besides ususally being heavily scented, their prices are quite high while the active ingredients are questionable. An example of this is Lancome and even Bobbi Brown. Skincare is such a big money maker that it can bring in much more than makeup. I don't see skincare in the MAC line or Makeup Forever...both professional lines. They don't need it.
Estee Lauder, on the other hand, has made millions on one little night time repair oil. It's nothing special, IMHO. Any good oil will do the same thing, but they charge $75 for 1 oz. of product that promises "to reduce the multiple signs of aging....caused by environmental assaults of modern life. Eight hours of antioxidant power and 72 hours of hydration leaving the skin radiant, plumped.....". It's referred to as a "super serum". The description I'm quoting goes on to say, "88% of women said skin looked more youthful in three weeks". After my trial, a 1 oz. bottle, used nightly, lasted 2 1/2 weeks. That's the rub. You're already "in" for for $150 to see the promised results in 3 wks. Yes, the first ingredient is water and you'd have to be a cosmetic scientist to pronounce or know what the other components are and actually do. The ones that are recognizable are yeast extract, camomile, caffeine, jojoba wax, some seed extracts, squaline & gylerin (1/2 way way down the list), etc.
The only point of this thread is to help women be aware of false promises and prices for skincare that are over priced for the effectiveness. Even if the company is well known, please do your homework. Look for honest reviews, check with your derm or a medi spa.
There's a 'trick" I've learned over the years. Look at expensive medical grade skincare like Skinmedica, Skinsceuticals, Neocutis...check what active ingredients they have and look for those in less expensive lines. Paula's Choice, for example, has some excellent buys, especially during sales. The Obagi line has frequent discounts online and at the derm offices...everything from cleansers to toners to moisturizers to skin lighteners (w/o hydroquinone) to spf and the Vit. C serum ($76) I now use when Skinceuticals shot up to a crazy $166.
There are drugstore products with wonderful actives...L'Oreal and Oil of Olay both have amped up their offerings with retinols, etc.
If you already look 10 years younger, than great for you..genes, diet, exercise, spf, great skincare for many years, whatever. Those trying to achieve this with skincare alone, buyer beware. Many times something as simple as Aquafor under the eyes or on the lips can work just as well as any $80 eye cream.
Apologies for this long post.
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