@feline groovy wrote:
SHOUT-OUT TO sfnative... THIS IS RIGHT UP YOU ALLEY. 
@fritzee
@feline groovy
I originated what turned into a rather lengthy thread about a year ago about whether to color my white or not. Some interesting discussion was had. As it turned out, I decided rather quickly that I WAS going to color my hair.
Prior to growing my hair out I had had my hair done professionally for years and for other years had done it myself and always used L'Oreal. I must confess ignorance regarding "Excellence Age Perfect Hair Color" when it comes to L'Oreal, though. I just used the regular "one." However, I went into a Sally Beauty store one day and noticed the "ION" line of permanent hair color. I asked one of the gals there if ION would really cover my white hair without too much fade and she said "yes," without a doubt. Additionally, there was a lady in the ION aisle who heard this conversation and she told me that her stylist told her that if she was going to do her own hair, she should go to Sally Beauty and purchase color base from the ION line, then the other stuff along with it. I highly recommend purchasing a couple of the purple packets of super color setting cream (closes the cuticle), which makes a huge difference. I LOVE ION color and would not go back to L'Oreal. Just my opinion through great experience with a superior product.
All the best to you.
~Rebecca