Beauty

[chiclet]

Interesting change from high end to drug store...Now Kate Upton is the new BB spokesperson. I guess they all want the very young to rep. their company. I wonder if it would work well to come out with a cosmetic company targeted to over 50 with over 50 models. I guess people would think it would make them look old. I did not need much when I was under 40 but now I need a lot and spend a lot.

[HonnyBrown]

I love Olay products! That is one brand that I am loyal to.

Women, in general, over 50 know that Olay products work. Women in their 20s need the introduction.

[Theoriginallacey]

I love the over 50 make up and models idea. Isn't that what Lauren Hutton did with her line? I know from putting make up on my daughter for Halloween, it mush easier in a young pretty face than my own. If you have something that looks great on older women, now that is something!

[June Lands]

I thought Katie Holmes also was the model for Alterna?

[Katcat1]

Katie Holmes wants the money just like all the other actresses representing other cosmetic cos. When you age your skin changes and I found that I needed foundation or tinted moisturizer. When I was younger and well into my 50's, I did not need something to cover flaws. Cosmetic cos. need to wise up and have more mature women representing their cos. from time to time.

[dionline]

I don't think that targeting a certain age group is profitable.

Case in point - MORE magazine started a number of years ago as the magazine that's specifically targeted toward women 40+. Their premiere issue's Letter to the Editor said they were going to use advertisements and models who were all 40+. Even though I wasn't even 40 at the time, I loved that approach and the magazine. I've been a subscriber for over 10 yrs up 'til now. They recently put a nice, young actress on the cover. I was a little shocked and noticed that it's now for everyone. I sent a letter to the editor but, of course, no response.

Guess it doesn't pay.

[Iwantcoffee]

On 11/16/2014 dionline said:

I don't think that targeting a certain age group is profitable.

Case in point - MORE magazine started a number of years ago as the magazine that's specifically targeted toward women 40+. Their premiere issue's Letter to the Editor said they were going to use advertisements and models who were all 40+. Even though I wasn't even 40 at the time, I loved that approach and the magazine. I've been a subscriber for over 10 yrs up 'til now. They recently put a nice, young actress on the cover. I was a little shocked and noticed that it's now for everyone. I sent a letter to the editor but, of course, no response.

Guess it doesn't pay.

I do not think it is necessary to target a certain age group when selling makeup. You can wear pink lipstick and mascara if you are 19 or 89. A cream foundation and blush might look better on someone with wrinkles but young people can have dry skin too and use these products.

[Lucky Charm]

I wasn't even sure that was Katie Holmes. I saw the Olay commercial on a 60 inch HD TV and I thought 'that can't be Katie, this woman looks older and Katie's doing BB'.

I used to use Olay, but stay away from all the unnecessary chemicals and animal testing.

[jeanlake]

I watched my young mom use Oil of Olay. Since college, that's my brand of choice. I could afford it and it didn't break out my skin. The product has many options. Once I could afford it, I tried more expensive products -- sometimes my friends sold products from their homes. I missed O of O and always went back. My 26 year-old DD has been using it since high school. She likes the spf and tinted type. My 28 year-old DIL is now using it and loves it. I'm trying to get my husband to use it. We're only a year apart in age and he's a weekend warrior -- fishing, hiking, hunting, cycling, almost any sport -- and has facial lines to prove it. I'm also active outdoors and he's amazed how smooth and wrinkle-free my skin is. But he doesn't moisturize or use spf daily. Thanks for the reminder -- I'm going to remind that guy, again, to use my Oil of Olay!

[tototwo]

Re: targeting older women for cosmetic lines -- Helen Mirren, age 70-ish, was recently named the face of L'Oreal in the U.K. I was extremely happy about that and hope we see some of the ads, TV or magazine, over on this side of the Atlantic.

I also saw the Katie Holmes' commercial and barely recognized her.