@cactusjack
I think there's some truth to this rumor because all LG items were marked down on the Ulta site prior to their 21 Days of Beauty extravaganza -- then the LG prices went even lower.
A good time to stock your favorites. I needed to pick up some baked blush and Peach Delight went out of stock quickly -- which makes me think I should have ordered it. Sold out at our local store as well.
Started seeing some "discontinuation" posts on forums out there, so I suspect there may be something to this.
ETA:
Just checked -- Tropic Hues is out of stock as well.
~My philosophy: Dogs are God's most perfect creatures. Angels, here on Earth, who teach us to be better human beings.~