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Super Contributor
Posts: 4,044
Registered: ‎03-09-2010

IT TSV Cc cream shade selection

{#emotions_dlg.mellow}{#emotions_dlg.huh}{#emotions_dlg.confused1} I will never understand why shade selection is NOT a priority when presenting a TSV like this where ladies have to make a choice with color for the CC cream.

Why don't they show swatches? They don't even show the different shades in the TUBE. Why? I only have to guess that Jamie isn't concerned with helping ladies get the right shade.

I am buying the TSV however I am giving the CC cream to my DD so it doesn't matter to me what color mine is. I ordered the Fair shade because my DD is fair but it would have been so nice to SEE THE COLORS swatched or at least see the tubes of each shade!

Is there some reason that I'm missing that they don't do this? It isn't just the IT foundations it is every brand with a foundation color that airs on the channel. Why don't they provide better choice selection?

I don't understand this at all. For someone that really wants the CC cream and is having difficulty deciding on a color selection, I would think it would be VERY frustrating.

I am not ordering the TSV for the CC cream so I don't care but I know some ladies really want it and do plan to use it. I am sure it's frustrating, especially if you order the wrong color!

Super Contributor
Posts: 4,044
Registered: ‎03-09-2010

Re: IT TSV Cc cream shade selection

{#emotions_dlg.mellow} I found this swatch picture that has all 5 colors, although it is the regular CC cream not what is in the TSV. But I am guessing?? that the shades are about the same. I don't understand why they can't show this on air. Why do we have to search for swatches??

It Cosmetics Anti-Aging Full Coverage Physical SPF50 CC Cream , Fair, Light, Medium, Tan, Rich, Swatches, Review

Super Contributor
Posts: 4,044
Registered: ‎03-09-2010

Re: IT TSV Cc cream shade selection

{#emotions_dlg.ohmy} Sorry that's so big, I don't know how to make it smaller.

Super Contributor
Posts: 439
Registered: ‎06-09-2010

Re: IT TSV Cc cream shade selection

Thanks for posting the swatches. I can only think that they don't show specifics due to time constraints on the presentations. I use the Light Shade in the regular CC. I use Fair and/or Regular in Laura's Balance and Brighten.

Respected Contributor
Posts: 2,877
Registered: ‎03-15-2010

Re: IT TSV Cc cream shade selection

There has to be come strategic marketing reason why they don't show actual swatches. They read these boards and the lack of swatches is a constant complaint. They have plenty of time to show them. I really don't want to drive to Ulta to compare colors of their original CC. Come on Jamie!
Esteemed Contributor
Posts: 5,143
Registered: ‎03-11-2010

Re: IT TSV Cc cream shade selection

IMO, the reason they do not show swatches is that you can see none of the colors match the skin and it should.

Honored Contributor
Posts: 16,938
Registered: ‎12-29-2010

Re: IT TSV Cc cream shade selection

On 3/27/2015 imaclotheshog said:

{#emotions_dlg.mellow} I found this swatch picture that has all 5 colors, although it is the regular CC cream not what is in the TSV. But I am guessing?? that the shades are about the same. I don't understand why they can't show this on air. Why do we have to search for swatches??

It Cosmetics Anti-Aging Full Coverage Physical SPF50 CC Cream , Fair, Light, Medium, Tan, Rich, Swatches, Review

Thanks Amp! The light looks so much like the medium I ordered light! I think the fair will be too fair for me

Thanks for the pic!!!!

"friends don't let friends drink white zinfandel"
Super Contributor
Posts: 4,044
Registered: ‎03-09-2010

Re: IT TSV Cc cream shade selection

You're welcome. I do think the Fair is really light! They really need a shade, in between the Fair and Light.

Super Contributor
Posts: 476
Registered: ‎06-09-2010

Re: IT TSV Cc cream shade selection

I agree with the OP. I would have liked more info on the shadow colors too. Why don't they apply the make up to an unfinished eye? I bought it though.
Super Contributor
Posts: 4,044
Registered: ‎03-09-2010

Re: IT TSV Cc cream shade selection

Well obviously if they do read the boards, then they know we want to see swatches. So there has to be a reason why they don't do it.

And the thing is, they USED to do it. They used to not only provide swatch colors on the arm or hand of the vendor/models etc., but they also sometimes would swatch them on a piece of white paper so you could see the color AND they would show each individual shade in the tube/bottle.

So it is disappointing that they stopped doing that, I don't understand why but this is a big reason, why I don't buy foundations and color products for the face from QVC. Ok that and the shipping. This TSV CC cream isn't of interest to me but I know that some ladies are confused about color-- there are many threads about color selection.

It is annoying that we have to go online and to You Tube searching for color information. Viewers should not have to do that, just to decide on a color.

Especially now that the return policy has changed. A lot of companies like Bobbi Brown, offer free shipping and free returns on foundations.