I saw this in an Ulta catalog yesterday and bought it almost immediately. It's called "Love is the Foundation Brush" and is part of their "Live Beauty Fully" brush line exclusively at Ulta. It's limited edition, $30, pink handled, and heart shaped! For every "Live Beauty Fully" brush purchase, IT will donate one brush to the "Look Good, Feel Better Program." I love IT brushes, but didn't have the best of luck with their Ulta exclusive ones in the past (loose ferrules). I hope this one is better quality. It's adorable, for a good cause, and I can't wait to try it!
