I've been using It powder for several years and like it as it doesn't make me look drier or powdery. However, last week I dropped my small makeup drawer in my vanity upside down on the floor.....everything flew everywhere and it took me awhile to pick it up and I organized and cleared out stuff while doing that.
One little container was unfamiliar, so magnifying glass in hand I read the label and it was the Laura Mercier transluscent powder! Gave it a whirl and wow I looked better, much better than with the It. It blurs everything and doesn't look heavy or powdery, seems to do more than the It.
I am going back and forth between the two right now and probably will purchase more LM when this container is empty. A little of it goes a very long way, doesn't change my face color, just makes everything look better.
The It is great for a very natural everyday look, and the LM looks more polished.
I am 74 and very fair with good skin, and this is working great for me. My up-turned drawer was a good thing after all!