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Respected Contributor
bmorechick
Posts: 3,123
Registered: ‎03-11-2010

I Didn’t Know but

‎10-21-2024 12:18 PM

I was doing some lunchtime shopping here at work, looking for some of my e.l.f. Skincare.  I never find the cleansers, etc. on store shelf, only purchasing online. So i was curious and searched as to maybe why...didn't find it, but what I did stumble on was an article from last year that reported e.l.f. Bought out  and now owns the Naturium line.  I'm not familiar with this brand, but I have seen it mentioned here several times.  I know many brands acquire other brands mainly for financial reasons and it made me wonder if e.l.f. Has acquired any other brands.  

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Esteemed Contributor
SportyShorty07
Posts: 6,501
Registered: ‎04-15-2014

Re: I Didn’t Know but

[ Edited ]

‎10-21-2024 12:22 PM - edited ‎10-21-2024 12:22 PM

@bmorechick  Interesting! I've never seen the ELF cleansers in stores either. I use the Naturium Multi Peptide eye cream and I enjoy it. 🙂

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Trusted Contributor
Caffeina
Posts: 1,694
Registered: ‎03-09-2010

Re: I Didn’t Know but

‎10-21-2024 12:44 PM

@bmorechick 

 

I found this in an article from 1/10/24.

 

elf.png

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Honored Contributor
SilleeMee
Posts: 41,011
Registered: ‎05-22-2016

Re: I Didn’t Know but

‎10-21-2024 12:48 PM

ELF has a brand portfolio on their website. Five total.

 

elfBeauty dot com/brands

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