It was inevitable after Leslie sold the company to Shiseido, as she was phased out of development and operation of BareMinerals, there would be changes long time customers would not like. The first sign of worst things to come was when the powders began the process of going from loose to pressed. Next came the introduction of what for years we were told was evil... liquid foundation. The iconic loose powder foundation may be the only loose thing left in the brand within the next couple of years. Now the changes in the skincare products brought up by wahoogaz.
I completely understand companies have to continually court new business in order to keep a line viable over the years. I've seen more than a handful not make adjustments and disappear. On the otherhand, there are also many success stories where a company grows without alienating the loyal customer base which made the brand successful. The people who manage product development and production at Revlon, and those at Estee Lauder who do this for Clinique, have done a masterful job over the decades of keeping the brands relevant and fresh, while retaining long time loyal customers.