The first time I tried it. I couldn't stand it. Now, I use it as a conditioner. I know, I know, you aren't supposed to. But I do. And I really like it. With the oils and as much sweat and product as I use, I felt like using it exclusively was doing absolutely nothing to my hair. Now. I shampoo my scalp with my regular favorites, then do 8 pumps of wen from a 16 oz (not sure what that means for gallon size), or 6 pumps from 32 oz. As I'm rubbing it in, I apply water to make it froth. THAT made a huuuuggggeeee difference! Then rinse really, really.......really well. My hair is just below my shoulders, fine but quite a bit of it, straight and color-treated. Sometimes you just have to mess around with it, to see if a new technique works better for you. HTH!