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Honored Contributor
Posts: 12,955
Registered: ‎03-09-2010

Re: Estee Lauder is Buying The Ordinary

I could hug every one of you who cares more about cruelty free than beauty.Heart

 

So do I!

Valued Contributor
Posts: 573
Registered: ‎06-27-2017

Re: Estee Lauder is Buying The Ordinary

I'm not surprised to hear this. Some time ago when the brand had issues with it's founder it was reported that Estee Lauder was an investor in the company. 

Valued Contributor
Posts: 860
Registered: ‎04-28-2015

Re: Estee Lauder is Buying The Ordinary

@Lipstickdiva@SilleeMee@Lipstickdiva

I use several products from the Inkey list and they are wonderful. I use their Oat cleansing balm, retinol serum and clay mask. I use only cruelty free products . These are extremely reasonable and are sold at Sephora . 

Honored Contributor
Posts: 35,839
Registered: ‎05-22-2016

Re: Estee Lauder is Buying The Ordinary

Thanks @marmarbrooklyn 

I'll have to check out The Inkey brand. Good to know it's sold a Sephora, too.

Honored Contributor
Posts: 12,111
Registered: ‎05-18-2017

Re: Estee Lauder is Buying The Ordinary


@beach-mom wrote:

@Katcat1 wrote:

Eventually, Estee will change some ingredients.  I wonder wihen Josie Maran will be selling?


@Katcat1 - Bite your tongue! LOL! Let's hope IF Josie ever sells she will sell only to a company with values - which I think will be important to her.  Smiley Happy


What will be more important to her will be the money @beach-mom .

Valued Contributor
Posts: 615
Registered: ‎12-03-2010

Re: Estee Lauder is Buying The Ordinary

I thank all of you for the information you provide here. I learn so much.

 

I have been an Ordinary buyer and user since someone mentioned it in these forums.

 

One way to "take out" the competition you can't compete with is to buy them. I hate to hear this.

Trusted Contributor
Posts: 1,096
Registered: ‎03-22-2010

Re: Estee Lauder is Buying The Ordinary

Cat Sad

FURBABIES ARE THE BREATH OF LIFE
Trusted Contributor
Posts: 1,096
Registered: ‎03-22-2010

Re: Estee Lauder is Buying The Ordinary


@chgobrsfan wrote:

There goes their Cruelty-Free status too. 


 

Cat Sad

FURBABIES ARE THE BREATH OF LIFE
Honored Contributor
Posts: 17,260
Registered: ‎03-16-2010

Re: Estee Lauder is Buying The Ordinary

@LilLadyNJ 

 

According to the article posted here, EL has owned (I think) 27% of the company since 2017.

Valued Contributor
Posts: 918
Registered: ‎04-21-2010

Re: Estee Lauder is Buying The Ordinary

Oh nooo.....there goes another brand ☹️