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Esteemed Contributor
TY
Posts: 5,901
Registered: ‎03-10-2010

Estee Lauder discontinues Estee Edit

‎06-15-2017 09:35 AM

So according to various media websites devoted to fashion and beauty, Estee Lauder is discontinuing its Estee Edit line of beauty products. Try googling the news story for the details.

 

I can't say I'm surprised. This line was at the back of the store where I saw it and never got the coveted front of the store placement in any Sephora I ever visited. 

 

Millennials follow that Jenner girl on instagram but that didn't translate into enough beauty purchases.

 

Maybe Estee Lauder is better at acquiring companies then it is at starting one.

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Honored Contributor
jackthebear
Posts: 17,489
Registered: ‎03-11-2010

Re: Estee Lauder discontinues Estee Edit

‎06-15-2017 09:40 AM

I looked at it but there was nothing that exciting I thought.

 

 

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Frequent Contributor
Lulu Bea
Posts: 98
Registered: ‎06-30-2016

Re: Estee Lauder discontinues Estee Edit

‎06-15-2017 04:37 PM

As soon as I saw Sephora move everything to the Sale page, it was clear the end was near. Kind of like Fiona Stiles and Ulta. 

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