08-29-2025 05:44 PM
It's a strategy thing with companies establishing their goods on a shopping network only to exit at some point afterwards...downsizing with a purpose. They know consumers will shop elsewhere and their loyal customers will find them at other retailers.
08-29-2025 06:04 PM
That's how I felt about the Josie Maran line.
I like IT too, but have moved away from it in the last couple of years.
I'll miss Desiree, but it won't surprise me if we see her representing another line here.
I know she was directly involved with Jaimie and the product from the get go, or so was said.
08-29-2025 06:21 PM
run it's course at the Q?
IT was bought by L'Oreal and perhaps the Q no longer works for them as a place to sell
I have noticed that the space for IT has shrunk at Ulta and Sephora
just my guess
08-29-2025 06:30 PM
@IAmAWinner - IT Superhero mascara is 50% off at ULTA from today through Sept 4.
08-29-2025 07:42 PM
@beach-mom wrote:@JudyL - That surprises me. Do you have any idea why? Or do you think it's just because there are other makeup brands coming in?
@beach-mom - I have no idea why, just guesses. Maybe their sales had declined. Have no idea how these brands work with the Q.
08-29-2025 09:06 PM
I wasn't aware IT will no longer be sold at QVC. I wasn't purchasing much lately because I was exhausting what I had on hand. Now I need CC cream foundation. I was able to stock up through Ulta's 21 days of beauty sale. Thank you for the info!! ❤
08-30-2025 12:05 AM
I'm so sad about this. I should have known - once original founders sell out things are never the same.
I don't use IT like I once did, but I still have a lot of their products. I was on AD for their Bye, Bye Makeup Melting Balm until their formula changed. Last Christmas season I ordered Celebration Glow Face and Eye Compact. I do like their compacts, and I spent hours in airport ladies' ladies' rooms while traveling
08-30-2025 12:47 AM
Some of us need "clean beauty". With Josie leaving, what to do?
08-30-2025 01:31 PM
@Imadickens wrote:Some of us need "clean beauty". With Josie leaving, what to do?
If you're specifically looking for something on QVC, just type "Clean Beauty" in the search bar and all of QVC's clean beauty brands will come up.
08-30-2025 01:51 PM
@Imadickens wrote:Some of us need "clean beauty". With Josie leaving, what to do?
"Clean Beauty" is a made up term to inspire sales. There is no industry standard or definition of what that means.