Approximately 3 or 4 times per year they have a 20% off the store with no exclusions of prestige cosmetics and haircare products (which are otherwise excluded from the coupon discounts in their flyers). When they have any sale -- be it the the $3.50; $10: or including prestige brand 20% off -- you don't have to be in their "club" in order to take advantage of the events. For those who don't buy cosmetics frequently, or shop around at too many different places to build up a great deal of loyalty points at one store, I think this what separates Ulta from their chief rival Sephora (which only offers "rare" special event pricing to those who participate in their Beauty Insider programs).
Speaking of Ulta they are having 21 Days of Beauty Steals this month. Today's item is the fabulous Stila eyeshadow palette "In the Know" for $20. In the Know is a palette of matte neutral tones including some soft browns, highlighter colors, a rust tone, a couple of deeper browns, a gray, and a black. It's one palette which I actually used all of the colors except the black. Women of color should jump all over this deal as the colors are outstanding on warm rich skintones.