I too love tarte! Yes, I think they did change formula a little. I buy from qvc and ulta as well, ( most recently from qvc), and it does seem a little different. My only complaint was it dried up sooner than other mascscas maybe that's why it's wetter now. I hate when they change thinks in makeup! Was willing to suffer through that problem because like you, it's the best to build with. Why can't these cosmetic companies' leave well enough alone!