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Frequent Contributor
Posts: 78
Registered: ‎04-02-2011

Companies -Discontinuing/Changing Products/Colors

1) I was just wondering what y'all's speculations/ideas would be as for why cosmetic/makeup companies change their products or discontinue beloved products?

I spoze one reason is better technology... maybe. Or a color isnt selling as well. But seems to me that there might be other reasons, that I havent come up with yet.

I suspect that this insecurity of mine about beloved products/colors changing, might be one of the reasons I have a stash of beloved colors/products ... like nail polish.

2) And while I'm at it ... when a formula is changed, WHY NOT change the label .. either say "new and improved" or something obvious on the label that signifies that the formula has changed?

(As an example, but not exclusive to this product).... Ice Elements Eye Cream (original formula) was *terrific* for my under eyes, but when IE did away with the Eye Serum, Shelly announced a second formula change in Eye Cream (no label change), which wasn't working for me. Since Ice Elements 3rd and NEWEST Eye Cream (no label change) is working for me again, when i purchase Ice Elements Eye Cream, WHICH of the THREE formulas am i getting when I purchase ??? IEs provider doesn't even know! Grrrr

Any ideas why numerous companies make changes/discontinue colors/products of theirs? TIA!