Did anyone watch the "Awards" last night? If so, did you take the survey?
I started the survey, but it was too long for me, plus you could guess who the winner(s) would be. (Josie, Philosophy, WEN, etc.)
I used to run a customer awards program for a B2B software company. While we let the clients vote, they were only part of the tally. For us, it was also how much software they bought or were going to buy, plus any strategic or PR value their name would glean, plus we had to make sure they weren't a support burden finally we'd let out V and C level executives vote.
I suspect that many of the winners last night spent a fair amount in TSV and other sponsorships with QVC,
What did you think of the show or winners?