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I think they use the younger girls to attract a younger audience.  Young girls probably won't be attracted to older ladies modeling the makeup.  And perhaps vice versa.  They have something for everyone out there IMO.  I see lots of older women, larger women, women of color, modeling everything these days.  Personally I don't think these two need anything from Lancome at this point in time.  They would look good rolling out of bed.  Me, not so much!  Some days I literally say to myself, thank god for makeup.

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@Grouchomarx wrote:

I think they use the younger girls to attract a younger audience.  Young girls probably won't be attracted to older ladies modeling the makeup.  And perhaps vice versa.  They have something for everyone out there IMO.  I see lots of older women, larger women, women of color, modeling everything these days.  Personally I don't think these two need anything from Lancome at this point in time.  They would look good rolling out of bed.  Me, not so much!  Some days I literally say to myself, thank god for makeup.


 

@Grouchomarx   lol. Just looks wrong to me seeing a 20 yr. hawking anti-aging skincare. Crazy!!

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@Shanus wrote:

@Grouchomarx wrote:

I think they use the younger girls to attract a younger audience.  Young girls probably won't be attracted to older ladies modeling the makeup.  And perhaps vice versa.  They have something for everyone out there IMO.  I see lots of older women, larger women, women of color, modeling everything these days.  Personally I don't think these two need anything from Lancome at this point in time.  They would look good rolling out of bed.  Me, not so much!  Some days I literally say to myself, thank god for makeup.


 

@Grouchomarx   lol. Just looks wrong to me seeing a 20 yr. hawking anti-aging skincare. Crazy!!


Are they selling skincare or makeup? Makes more sense if they are selling lipstick, since that is pretty prominent in the picture.

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@Porcelain wrote:

@Shanus wrote:

@Grouchomarx wrote:

I think they use the younger girls to attract a younger audience.  Young girls probably won't be attracted to older ladies modeling the makeup.  And perhaps vice versa.  They have something for everyone out there IMO.  I see lots of older women, larger women, women of color, modeling everything these days.  Personally I don't think these two need anything from Lancome at this point in time.  They would look good rolling out of bed.  Me, not so much!  Some days I literally say to myself, thank god for makeup.


 

@Grouchomarx   lol. Just looks wrong to me seeing a 20 yr. hawking anti-aging skincare. Crazy!!


Are they selling skincare or makeup? Makes more sense if they are selling lipstick, since that is pretty prominent in the picture.


That particular ad is for makeup.  Zendaya is also the face of one of their fragrances.  I do think Lancome is trying to reach a younger audience since they are more of an old school brand and the younger gals gravitate to newer fresher brands.  Estee Lauder tried the same thing with Kendall Jenner for a while.

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This ad is for the Teint Idole Ultra Wear foundation that is now available in 50 shades. My guess is that they're trying to convey that women of color can find the correct shade for their skin in this line. From what I have heard and read that is getting better but still remains an issue.

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@Porcelain   In this instance, most likely makeup. In other skincare ads, young models promote skincare not used by women/girls that age. 

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@Shanus 

 

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No matter what ages this ad is trying to attract, good skin care begins when you are very young and that is a lesson I wish I had learned oh, 50 years ago. They are very pretty young ladies. 

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I'm not going to comment on age, we all know how the beauty industry works.

 

It IS a lovely photo!  And boy would I love to have that beautiful bouncy, curly hair.

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@Shanus wrote:

@Grouchomarx wrote:

I think they use the younger girls to attract a younger audience.  Young girls probably won't be attracted to older ladies modeling the makeup.  And perhaps vice versa.  They have something for everyone out there IMO.  I see lots of older women, larger women, women of color, modeling everything these days.  Personally I don't think these two need anything from Lancome at this point in time.  They would look good rolling out of bed.  Me, not so much!  Some days I literally say to myself, thank god for makeup.


 

@Grouchomarx   lol. Just looks wrong to me seeing a 20 yr. hawking anti-aging skincare. Crazy!!


I was a casting director for over a decade in NYC casting well over 1000 TV commercials, many for beauty products. Younger women are always used the thought being that women of all ages will subconsiously think the products will make them look younger. ( If you are smart you know that can never happen.) Yes, Helen Mirren and Maye Musk have done a couple of campaigns but they are both heavily photo shopped in print ads and Helen Mirren's commercials looks like they were shot through Vaseline. It was ainteresting for me to learn that models come in to beauty auditions ( and other types as well) completely make up free, hair up in a ponytail and they all look gorgeous. And many even more so when the camera is on them!