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Esteemed Contributor
Posts: 5,880
Registered: ‎03-10-2010

An article about Julep and Glansaol

It took a while but finally The Fashion Law website has an article about the Julep portion of the Glansaol bankruptcy case:

 

http://www.thefashionlaw.com/home/how-julep-went-from-the-fastest-growing-omnichannel-beauty-brand-t...

 

How Julep Went from the "Fastest Growing Omnichannel Beauty Brand" to Bankruptcy

 

 

New Contributor
Posts: 2
Registered: ‎03-01-2019

Re: An article about Julep and Glansaol

Now I understand why they discontinued the Maven boxes! Thank you for posting this!

Esteemed Contributor
Posts: 5,880
Registered: ‎03-10-2010

Re: An article about Julep and Glansaol


@jtammyg wrote:

Now I understand why they discontinued the Maven boxes! Thank you for posting this!


You're welcome. I had read other articles about the Glansaol bankruptcy filings soon after it happened but not the aftermath. The Geekwire article linked in the Fashion Law blog post goes into more depth about the boom and bust of Julep and Glansaol and what's interesting is the unnamed sources blame the Laura Geller brand for the financial problems.

 

I think there's a cautionary tale here when you sell your company and lose control of it.

 

https://www.geekwire.com/2019/happened-julep-high-profile-online-cosmetics-startup-went-acquisition-...

 

 

 

What happened to Julep: How a high-profile online beauty brand went from acquisition to bankruptcy in 2 years