Among Friends

[Foxxee]

What's going on here??  After 3-4 years putting all their eggs in the Millennial basket, is QVC admitting that hasn't been working out very well.  Older buyers are "Where It's At."  I kind of think the word is "inclusive," deciding shutting out older buyers in their marketing campaigns wasn't a good idea.  

Tune into Over 50 & Fabulous on Friday nights from 2/3 thru 3/10 at 8pm ET on QVC®, and enjoy an exclusive watch party happening simultaneously on QVC.com and QVC’s Facebook. Then, at 9pm ET, tune in for the Over 50 & Fabulous Aftershow across QVC.com, QVC’s Facebook & YouTube, and the QVC+ streaming app.

See video here

Over 50 & Fabulous — QVC.com

[Kachina624]

I question whether Mally is the right vendor to present on such a show.  I can't watch her frenetic style more than 5 minutes.  Seems to me Laura Geller would have been a more appropriate choice.

[Another new name Sue]

The Baby Boomers have the time and cash to shop.  And the need for help with skin, hair, etc.

[Janey2]

It is just another show to watch. Being they are on so many hours they have to try new things. Never cared what a show's title is

[colleena]

@Foxxee All I say is it's about time.

[lgfan]

I hope that the cosmetics offered are more subdued for women in their 50's. I am getting tired of too much sparkle in cosmetics. Unlike Neely in Valley of the Dolls I don't need more sparkle.

[chrystaltree]

When did QVC beauty ever shut out older women? Their beauty shows are ALL about fixing or covering up saggy skin, wrinkles, crevices, dark circles, dark spots, crepey skin. It's all about older women. I think the Malley show is just a focused show for shoppers who don't watch all the beauty shows done in a week. They can drop in, see a bunch of beauty products and go.  

[kindred cats]

I think they needed to increase the age to Over 60 or 70 and Super!

50 seems young to me now...

[chrystaltree]

@kindred cats wrote:

I think they needed to increase the age to Over 60 or 70 and Super!

50 seems young to me now...

I agree!  50 is young.  Old age skin problems are a  65, 70 and over issue.  

[lgfan]

chrystaltree you are talking mostly about skincare. Most of the cosmetics are still geared towards younger women. Yes, they have concealers but then they put baby pink blush over it with a lot of highlighter.