topic Color naming in Suggestion Box

Color naming

Whosits — Tue, 02 Jun 2020 17:04:07 GMT

I would love to know the process whereby QVC names the colors of items and who they find to do this. What credentials they use. And why the heck they do not let the designer or manufacturer name them.

Today, there was a purse that was clearly bronze color and it was named pewter! Clearly not a pewter! The host was embarrased, as is usually the case when this happens and had to clearly clear up the issue so the customer could order what she was seeing. The designer bewildered.

My suggestion is that QVC totally revamp their color naming process and get people on the committee or whatever they use you really truly know color. Artists usually do for example.

Re: Color naming

Dinaki — Tue, 02 Jun 2020 17:10:48 GMT

The whole rainbow surely makes referering difficult beyond modern living colours, that is why they need to have an equivalent casual colour with soul.

Re: Color naming

AuntG — Tue, 02 Jun 2020 17:17:25 GMT

It drives fashion designers crazy. Let them name the color of their items.

Re: Color naming

spursfan2 — Tue, 02 Jun 2020 17:17:38 GMT

@Whosits You're so right. Many times I have seen an item that was clearly a different color than what they named it. Unfortunately QVC has MUCH bigger problems than that right now.

Re: Color naming

Krimpette — Tue, 02 Jun 2020 17:35:31 GMT

Actually, I always thought that the manufacturer named the colors.

Re: Color naming

riley1 — Tue, 02 Jun 2020 17:49:52 GMT

I'm not sure it is QVC naming the colors. I say this because I deal with a lot of fabric manufacturers and the colors are eithered named or numbered by them or the designer of the fabric.

Re: Color naming

ValuSkr — Tue, 02 Jun 2020 18:59:11 GMT

It's probably the MBAs in the Marketing Department. After all, you need proper training to pick a name and color that sells.

I like when hosts disagree with the named color. "This says "midnight blue" but it's really more of a light gray."

Re: Color naming

Kachina624 — Tue, 02 Jun 2020 19:45:56 GMT

I don't know who does it but there's a method to their madness. A color is given a name once and only that exact color will ever have that name. Take lapis blue for instance. If you order any lapis blue clothing it will be exactly the same as all other lapis blue. Because of this you'll always know what to expect and you'll know it will match your other lapis blue pieces.

Isn't that convenient?

Re: Color naming

spursfan2 — Tue, 02 Jun 2020 19:57:12 GMT

@Kachina624 Does that apply to all brands? For example if we buy a lapis blue top in Joan Rivers will it match lapis blue in Susan Graver? Or is it exclusive to one brand?

Re: Color naming

Peaches McPhee — Tue, 02 Jun 2020 20:15:02 GMT

Approx. 100 years ago, I was shopping via a paper catalog - no internet yet. I still remember puzzling over the color names - just what was the name of the brown choice anyway? - and getting mightly annoyed.

Re: Color naming

Kachina624 — Tue, 02 Jun 2020 20:29:15 GMT

@spursfan2 I think the official lapis blue is only in D&C. Each line seems to have its own names but a color name in Susan Graver will always be the same

Some of the color names don't seem to be accurately discriptive because they tend to run out of names.

Re: Color naming

Sherox — Wed, 03 Jun 2020 21:41:31 GMT

Most manufacturers do refer to the Pantone standardized system of colors. I was a retail buyer for many years. If I purchased an item from the manuacturer and it was called "twilight" for example, I would order against the color code supplied by the manufacturer. Then I would change the color in our system that would most likely reflect the actual color to "light blue" maybe as not to confuse the customer.