topic Re: Proof That It’s Time to Re-Think Your Pricing in Suggestion Box

Proof That It’s Time to Re-Think Your Pricing

handygal2 — Sun, 27 Oct 2019 18:09:27 GMT

I’ve been watching your Fashion Clearance Blowout programming for the past few days. I’m shaking my head at how low the prices are now— especially on your house brands.

To me, this is an obvious indication that these brands were priced WAY too high in the first place. If they had been priced realistically to begin with, you wouldn’t have so many items left in the warehouse that you need to clear out— likely at a loss to you— with ridiculously low easy-pays, and no returns.

Re: Proof That It’s Time Re-Think Your Pricing

SLM1011 — Sun, 27 Oct 2019 20:09:06 GMT

@handygal2I totally agree. I have been a QVC and HSN customer off and on over the years. I primarily watch to keep up with the trends in fashion then go to Walmart, Kohls and other stores and buy something very similar for a fraction of the cost. Just proof that you are paying for the name on the garment. I have recently shopped their Clearance Blowout section and have purchased some LOGO, Denim & Co and Isaac for what are basically Walmart prices. I have never purchased anything from these designers because I think they are extremely ovepriced.

Re: Proof That It’s Time Re-Think Your Pricing

handygal2 — Sun, 27 Oct 2019 20:12:58 GMT

@SLM1011 : Welcome to the forums!... I would add Target to the list as well. I’ve discovered that they have some nice, fashionable clothes at reasonable prices.

Re: Proof That It’s Time Re-Think Your Pricing

SLM1011 — Sun, 27 Oct 2019 20:19:42 GMT

@handygal2 Yeah, Target too. Unfortunately I live in an area where I have to drive at lest 45 minutes to get to a Kohls or Target or any other store other than Walmart, so most of my wardrobe comes from Walmart. Some might shudder at that but Walmart meets my lifestyle needs. They currently have some simple long sleeve T shirts made of Rayon Span that the LOGO brand is made of and goes on and on about and they are less than $10.00 No, they aren't the LOGO style, but they are made of the same fabrication. I don't want to pay an extra $60 or more just for the LOGO name.

Re: Proof That It’s Time to Re-Think Your Pricing

x Hedge — Sun, 27 Oct 2019 22:47:44 GMT

@handygal2 ,

Every square foot has to be making money for the retailer.

It costs them to store items, and taking up precious finite space storing leftover, off-season clothes prevents them from having that space available to take on new things.

I think this is another bad Q management habit Qurate is 'cleaning house' on.

For example, I suspect every D&Co. summery gauze top currently priced at $4.99 would cost them at least $4.99 (in losses) to store until next summer. Then, to get their storage money back, prices have to go up overall, not down.

Better business to cut it out of the inventory with a blowout sale, than to pay to store it and hope it sells for the same or more in 8 months.

To me, much of the stuff on sale looks seasonal, or from discontinued vendors, or 'fad' type things that are over.

I looked at a lot of the toys and many seemed popular from a few years ago.

Cleaning Q house is overdue, and savvy customers can grab some great deals.

Re: Proof That It’s Time to Re-Think Your Pricing

CherryHugs — Mon, 28 Oct 2019 11:48:01 GMT

all of the shopping networks need to re think! i could not ever pay $250 for a throw or some of the other high costs that I cant think of right now, but that I saw over the weekend! its nice for anyone that can afford those prices I guess but I could not. for example I got the warmest, softest, coziest North Shore Living throw last year for around $28 on a sale plus tax with free shipping. NO need to spend so much on outrageous prices in my opinion!

Re: Proof That It’s Time to Re-Think Your Pricing

NickNack — Mon, 28 Oct 2019 13:17:39 GMT

@CherryHugs wrote:
all of the shopping networks need to re think! i could not ever pay $250 for a throw or some of the other high costs that I cant think of right now, but that I saw over the weekend! its nice for anyone that can afford those prices I guess but I could not. for example I got the warmest, softest, coziest North Shore Living throw last year for around $28 on a sale plus tax with free shipping. NO need to spend so much on outrageous prices in my opinion!

@CherryHugs Wow! I had to look up a throw that was $250. I can't believe it. It's just a basic Barefoot Dreams throw with writing on it. Unbelievable. I wonder how many they've sold.

Re: Proof That It’s Time to Re-Think Your Pricing

Jeanne from VA — Mon, 28 Oct 2019 15:31:10 GMT

@NickNack , I think many times it is not even a question of could a QVC customer buy it, it is a question of would they buy it. I would personally feel like I was throwing money away, if I ordered a $250 throw (just an example of some of QVC recent offerings). I do find that the QVC prices have increased dramatically. At one time, QVC pricing was quite competitive with retail stores, but that no longer seems to be true. Personally, I do not consider a few dollars off of the price of an item or free shipping to be a true sale.

Re: Proof That It’s Time to Re-Think Your Pricing

RespectLife — Tue, 29 Oct 2019 18:22:17 GMT

I worked in retail in the 80s. I entered the data and prices on every item that hit the shelves.

This is the standard markup on clothing. Now toys is usually only 50% markup but clothing can be 200% markup.

A scarf purchased from overseas for $6 is sold at $39.99 or more.

That is why they are able to do such reductions.

However, QVC is following the industry standard. They are not doing anything different than any other retailer in the U.S.

Re: Proof That It’s Time to Re-Think Your Pricing

depglass — Sat, 02 Nov 2019 14:29:14 GMT

I was a clothing buyer in the 70's. Standard sportswear went at a 50% markup. That was max, some lines were only 42%. 400% was unheard of. All manufacturing was done in the U.S., some by union workers making a decent living. Then all production slowly went overseas. I remember going through Oshkosh WI shortly after their huge Jockey Menswear factory closed. It was a very sobering experience looking at that abandoned building and thinking of all those lost jobs.

Re: Proof That It’s Time to Re-Think Your Pricing

depglass — Mon, 04 Nov 2019 14:47:04 GMT

It dawned on me this weeend that the Jockey factory was in Kenosha, not Oshkosh. Got my "sh" cities confused.

Re: Proof That It’s Time to Re-Think Your Pricing

Norriesgirls — Tue, 05 Nov 2019 12:02:33 GMT

I agree. Their prices on clothing have risen tremendously since I first started watching over 30 years ago, In an interview on TV Joan Rivers once said that the vendors get half and the Q gets the other half of the selling price.

For instance Denim and Co and Susan Graver’s prices for ordinary tops are outrageous. Who wants to spend $50 to $60 on everyday tops that you may wear to the grocery store or out for lunch or everyday errands. Everything she sells is now over $50. If it is a top for a special occasion I can see it being more expensive.

I now buy some very trendy tops from Amazon for less than half of what I may spend on QVC and free shipping and returns.

Re: Proof That It’s Time to Re-Think Your Pricing

DAD — Tue, 05 Nov 2019 15:42:54 GMT

I disagree! When Big stores have a big sale it's for a week & if you use the store credit card you get rewards or spendable cash to use on a future purchase. I do shop sales & for awhile I thought QVC had unique items. Not anymore. Go to some nice stores & see the quality & how much items are similar to QVC items. Even TJ Maxx, Home Goods, Marshall's & Big Lots have almost identical items. If easy pay is the only way to afford to shop rethink what you really need. With all the s & h prices I think you will be able to save more money.

Re: Proof That It’s Time to Re-Think Your Pricing

ginirn — Sun, 10 Nov 2019 16:07:09 GMT

I think Walmart has an undeserved reputation for their clothing. They can have really nice quality stuff even better than the shopping channels at a much much better price. I have items for years and years that still look nice.

Re: Proof That It’s Time to Re-Think Your Pricing

Bjobrit — Mon, 11 Nov 2019 20:57:43 GMT

I do order things when they first come up because I'm afraid my size may sell out, which in many cases it does. However, I truly hat seeing something I haven't even been able to wear yet, and it's already marked down. I'm taking within 2-3 weeks. I'm in CA, and it takes at least 10 days, if not longer, to get an item. Not always because some come from SoCal, but those aren't many

Re: Proof That It’s Time to Re-Think Your Pricing

RespectLife — Tue, 12 Nov 2019 16:42:57 GMT

@Bjobrit wrote:
I do order things when they first come up because I'm afraid my size may sell out, which in many cases it does. However, I truly hat seeing something I haven't even been able to wear yet, and it's already marked down. I'm taking within 2-3 weeks. I'm in CA, and it takes at least 10 days, if not longer, to get an item. Not always because some come from SoCal, but those aren't many

@Bjobrit

QVC will make a sale price adjustment for any item that goes lower in price for 30 days from when you placed your order.

always call C/S and ask for it!

Not all companies do that (Amazon for one...grrr) but QVC will.

Re: Proof That It’s Time to Re-Think Your Pricing

depglass — Tue, 12 Nov 2019 20:28:49 GMT

TJ Maxx, Marshall's, Home Goods, and Ross are CLOSE OUT stores. That means they buy their inventory cheaper at the end of the buying cycle. Hence they can charge less. My theory is QVC is recognizing most people buy at a "sale" price. Therefore, they start high so they have plenty of room to start discounting.

Re: Proof That It’s Time to Re-Think Your Pricing

DAD — Sat, 23 Nov 2019 17:37:11 GMT

I was watching the today show a few weeks ago & they had a segment on how TJ Maxx & others actually have items made for them with designer labels in them. It was interesting. They even showed where to look on the tag & the information was there! I never knew that. That's not all their clothes but some of their clothing.