topic Re: Who are the targeted customers for Isaac's clothes? in Isaac Mizrahi Live!

Who are the targeted customers for Isaac's clothes?

World Traveler — Fri, 26 Feb 2016 15:37:53 GMT

I have never purchased one of Isaac's items, but occasionally have QVC on in the background, sometimes Issac and Shawn are on.

Ever time I see his clothing, I find I am not interested in the styles, none of them. I feel the same about his shoes and handbags. But I do picture different people in my life for whom I think his clothing and accessories would be right. As I thought more about that, I realized that the people I was thinking about were more advanced in age, or as Renee (Women with Control clothing line) says, "women of a certain age." Since I consider myself to be a woman of a certain age, I wondered why I am not attracted to his pieces.

Since this is an Isaac sub-forum, I would appreciate any feedback on his intended audience or if you feel it is something that would be attractive for ladies of all ages. When I see his pieces on the younger models, which is what happened this morning, I didn't think they were flattering on them.

Am not putting down his clothing line, just curious and wondering about if there is a specific age he is aiming for, or people with a certain lifestyle. I'm just not getting the appeal for his things that, evidently, a lot of other people are finding great. Otherwise, he wouldn't be on the Q so often.

Thanks for any enlightenment you can give me on this. There may be a time in the future when I purchase one of his items.

Re: Who are the targeted customers for Isaac's clothes?

author — Fri, 26 Feb 2016 15:46:11 GMT

It's funny but as a "woman of a certain age" (69) I feel that they are for younger women! Put granny cardigans on a granny, and oh no, not good, but put a big floral granny cardi on a young thin woman, and very pretty.

It will be interesting to hear what others have to say. I have one item from Isaac and it's well made and fits ok, and I like some of his handbags but not his logo, and when thinking about it discover I really don't watch him anymore at all.

Re: Who are the targeted customers for Isaac's clothes?

sophiamaria2 — Fri, 26 Feb 2016 15:46:18 GMT

good question.. I just turned 50 (which is still hard for me to believe ) but anyhoo I don't ever like anything of his for myself either... just not my taste. I do however often find things I like with coleen lopezs favorite things..on hsn.

Re: Who are the targeted customers for Isaac's clothes?

ajsidney12 — Fri, 26 Feb 2016 15:49:11 GMT

I am evidently part of his target audience. I am 39, working in an office that also requires public presentations and meetings, and I love style. I really live in the 24/7 stretch pants and own 12 pair from the ankle, to the boot cut, to the straight legs. I cannot miss with these pants. And believe me, the first pair I purchased was on a whim because I did not think elastic waist was "young enough" or "cool" (not including sweats and gym shorts of course). These pants wash awesome, come out great and wear beautifully.

Secondly, I own many of his cardigans (boyfriend length and regular) and soft suiting jackets. They are stylish for the office or shopping, etc. The quality of these items compare to the pants above. I also was fortunate enough to purchase one of his cashmere sweaters this season, and it is truly luxe compared to some items you find in stores that call themselves cashmere.

Lastly, I really love the moccassins and riding boots. Don't ask how many pair of these I own because it might sound obnoxious. I love them, they are stylish and comfortable.

Now, I don't always wear IM head to toe on a daily basis, but I can certainly tell you I am complimented frequently on my style and appearance, in professional situations and in my regular personal everyday life. Perhaps you don't like his style, and this is okay. There are plenty of other desginers out there, online stores, and other channels that have different styles offered.

Re: Who are the targeted customers for Isaac's clothes?

World Traveler — Fri, 26 Feb 2016 15:52:47 GMT

@ajsidney12 @sophiamaria2 @author WOW! Different age groups represented. How interesting! I really appreciate your feedback. Am anxious to hear what others might say. It's nice to know his things are well made.

Thanks for taking the time to respond.

Re: Who are the targeted customers for Isaac's clothes?

Q4u — Fri, 26 Feb 2016 16:00:19 GMT

I think his merchandise on the Q reflects a somewhat conservative, traditional style that's kind of a subtle today's style but with a little punch (large floral for example). I honestly like some of his items, (large floral on his traditional style - not Granny - sweaters), handbags, some of his shoes (too flat for me). And it gives some of us that are SOOOOOO tired of the fly away drapey fronts another choice to go to. I am also of a certain age but love things are are either traditional/preppy or edgy/different so I'm rather interested in it all.....

I think personal taste (rather than age) might be the deciding factor......

Re: Who are the targeted customers for Isaac's clothes?

cah — Fri, 26 Feb 2016 16:03:49 GMT

I would love to try his clothes. I'm 76 and I need longer sleeves than he has on his shirts. I would love to be able to wear them. They are geared toward the younger ladies who still have good upper arms.
If ever he makes a longer sleeve on his t-shirts, I'm all over them!

I think his fabric and quality look good also.

Re: Who are the targeted customers for Isaac's clothes?

traveler — Fri, 26 Feb 2016 16:07:52 GMT

I am over 60 and own 2 IM cardigans. One was a floral tsv and the other an animal print. Strangely enough I was purging my closet and found these 2 and realized I haven't worn either in a year. To me they feel heavy and tight. Debating keeping them. Most of my cardigans are not prints and much lighter.

Re: Who are the targeted customers for Isaac's clothes?

Sunny Colorado — Fri, 26 Feb 2016 16:34:15 GMT

Hi Ladies,

I just wanted to chime in here, because this has been very interesting to read. I'm 37, a stay at home mom, but I have an active/busy lifestyle. I only say all of this because I would own a lot more Isaac if I worked outside of the home. The quality of his clothes is really quite great overall. I don't buy too many busy prints, but love his solid colors. I find them to be beautiful and refreshing!! Also with his moccasins, and purses I have been pleased with colors and quality. I have a black bridgehampton leather bag that looks like new after three years of use(off and on), from his line. I would recommend for anyone wanting to try his line to check out the TSV's, they are typically more appealing to the masses (which I include myself in. The last TSV was the essentials solid color cardigan/sweater, and the quality was superb. I've also purchased a puffer coat this year and herringbone longer style coat from his line. They were AMAZING, and I was blown away at the quality of both when I got them home. I also want to share my experience with Logo. That has been a better fit for my lifestyle, but you almost have to layer because some of the fabric can be thin and revealing. But again, very beautiful.... I receive many compliments and love her colors too.... Especially the fall/winter palate. Isaacs got spring and summer colors done right!! I agree with another opinion shared here, that a lot of this comes down to style and possibly lifestyle over a target age.

Take Care!

Re: Who are the targeted customers for Isaac's clothes?

LTT1 — Fri, 26 Feb 2016 16:35:42 GMT

@World Traveler

@traveler@cah@Q4u

I have tried some of IMs items and I am over 60... sounds so OLD!!!

Most of the items in the line do not fit me correctly... probably due to the fact that I am short, but require a long rise.

The two cardi's overwhelmed because the knit was very thick on me. The pants do not have a long enough rise, in my case. HTH

Re: Who are the targeted customers for Isaac's clothes?

Zita — Fri, 26 Feb 2016 16:47:54 GMT

@cah wrote:
I would love to try his clothes. I'm 76 and I need longer sleeves than he has on his shirts. I would love to be able to wear them. They are geared toward the younger ladies who still have good upper arms.
If ever he makes a longer sleeve on his t-shirts, I'm all over them!
I think his fabric and quality look good also.

@cahI am in this age area and have a ton of IMs. Sweaters, jackets, dresses, pants, and shoes. (Find his purses too pricey, however.) Whenever I wear his clothes, people come up to me to compliment me. I am 5'3" and wear XS and never feel overwhelmed by this sweaters or floral prints. Happy colors, trendy but classy clothes. Don't wear sleeveless, but sweaters and shrugs handle that problem.

Re: Who are the targeted customers for Isaac's clothes?

bargainsgirl — Fri, 26 Feb 2016 16:49:23 GMT

I am 62 and own 3 cardigans, 5 pairs of 24/7 ankle pants, and just purchased a long sleeve t. I also own a ceramic watch and a dress from 2 years ago. All of the products are of very good quality, wash well and fit well. I am 5'5, 145, pear shaped and size 12 in pants and M in tops works for me. Some things are a bit pricey but i have had good luck with "as is" and specials... I like his more "traditional preppy look".

Re: Who are the targeted customers for Isaac's clothes?

queendiva — Fri, 26 Feb 2016 16:52:49 GMT

I have a few of his items: two geometric patterned cardigans (black/ivory and shades of blue), two solid color knit Ts, two pairs of new denim knit jeans(FAB!) and anything cashmere that I can find on LTS or the bay. (2 cashmere dresses, one BF cardi and 3 pullover sweaters)

I buy for the quality of materials, fit and value- won't spend full price if I can help it. He has a TSV coming up next month for 24/7 pants. I may give them a try. I consider my clothing style classic with a twist (usually accessories. I am a plus size baby boomer and do not work outside my home, but enjoy dressing well. I buy more Linea than IML.

Re: Who are the targeted customers for Isaac's clothes?

queendiva — Fri, 26 Feb 2016 16:54:23 GMT

Forgot to add: I own three of his original ceramic watches: black, white and lt. pink. LOVE!

Re: Who are the targeted customers for Isaac's clothes?

DiAnne — Fri, 26 Feb 2016 16:59:39 GMT

The last few years I have purchased more of IM. 24/7 pants that come in tall are winners for me. I have several of his cotton quilted jackets and throw them on over jeans and I love his cotton t-shirts. I would definitely be purchasing his shoes and boots if they came in narrows. I am not into cardigans or large flower prints so I skip those.

PS: I also own many of scarves. Very soft and good quality.

Re: Who are the targeted customers for Isaac's clothes?

World Traveler — Fri, 26 Feb 2016 17:05:04 GMT

@queendiva @bargainsgirl Oh, that was the other thing I wanted to ask about. His ceramic watches. They look very different from the regular watches I see on QVC. I wondered about their quality when I saw them on a presentation sometime ago. Sounds like you both enjoy his watches.

Re: Who are the targeted customers for Isaac's clothes?

StillFuntoShop — Fri, 26 Feb 2016 18:06:20 GMT

Anyone who will buy them and rock them!

PS - doesn't hurt if you like to wear sunglasses 24/7!

Re: Who are the targeted customers for Isaac's clothes?

Luvitorleaveit1 — Fri, 26 Feb 2016 18:17:04 GMT

I was wondering the same thing especially this past Monday when he introduced another dress A273650 and I noticed only the younger models are used during his presentations. I'm no spring chicken and could probably get away with wearing a dress like this but I wouldn't feel comfortable and his dresses are too short for me I need at least 39-40 length to hit me at or slightly below the knee. I do own several of his cardigans printed and solids that I wear all the time.

Re: Who are the targeted customers for Isaac's clothes?

ajsidney12 — Fri, 26 Feb 2016 19:35:23 GMT

@Luvitorleaveit1 wrote:
I was wondering the same thing especially this past Monday when he introduced another dress A273650 and I noticed only the younger models are used during his presentations. I'm no spring chicken and could probably get away with wearing a dress like this but I wouldn't feel comfortable and his dresses are too short for me I need at least 39-40 length to hit me at or slightly below the knee. I do own several of his cardigans printed and solids that I wear all the time.

@Luvitorleaveit1 I liked that dress a lot too, but sadly not in the budget right now! On occassion I do not feel like my legs are in the best shape or not tan enough, or my knees look bad that day (LOL) etc. I recommend wearing dark tights, but the more sheer style than the thicker winter ones, or even a footless tight if you want to jazz it up and go a little more on the edge with it if you want to wear flats. BTW I do think IM should use more of a variety of ages of women for models, rather than just Jackie, Brenda, Michelle and the other one that I am sorry I forget her name. It might be helpful to others who may sway away from his brand if they think something is too short, or looks too young for their taste.

Re: Who are the targeted customers for Isaac's clothes?

Puppy Lips — Fri, 26 Feb 2016 19:54:31 GMT

@StillFuntoShop wrote:
Anyone who will buy them and rock them!

PS - doesn't hurt if you like to wear sunglasses 24/7!

Awww... you stole my line of, "His clothes are targeted to women who wear sunglasses indoors !!!"