topic Re: Are people not buying as much Diamonique? in Jewelry

Are people not buying as much Diamonique?

blackhole99 — Tue, 19 Nov 2013 07:53:19 GMT

Not many recent threads started about Diamonique, I guess people are not buying as much. I think the last time I bought Diamonique was a year or so ago, I think since they don't have the designer brands any more it's not a big seller, I still enjoy watching the Diamonique shows though. I wish QVC would design more vintage looking pieces, especially rings and bracelets.

Re: Are people not buying as much Diamonique?

Vamp — Tue, 14 Jan 2014 22:23:13 GMT

I haven't bought any in quite a while. I have a pretty good jewelry wardrobe that I've accumulated over the years--all the basics plus some. I don't buy nearly as much as I once did unless it is really something unique and spectacular.

Re: Are people not buying as much Diamonique?

Happymom523 — Fri, 21 Feb 2014 23:25:42 GMT

I had stepped away from QVC in general about 10 years ago when I got divorced. I tend to like the bridal-looking pieces, and it just wasn't apropriate when I was unmarried (and broke). I have since remarried and had been wearing my grandmother's lovely one carat diamond with a simple gold wedding band, but came back to QVC last September for bareMinerals and stayed for Diamonique! I love these wedding, engagement and anniversary Diamonique/Epiphany "staple" pieces. I am an RN in a busy emergency department in a community hospital, and sometimes you just need a boost! There's nothing like a pretty little sparkler that looks as real as my grandmother's diamond for a pick me up (and without worrying about anything happening to a treasured heirloom). It gives the patients something to comment on. Sometimes I just say "thank you", and sometimes I will let a nice lady in on my DMQ secret! I love the DMQ presentations to see how the hosts 'show" the pieces, like the new Epiphany Design of the Month solitaires. Both Amy and Antonella really presented these items well. It was a pleasure to watch!

Re: Are people not buying as much Diamonique?

qualitygal — Thu, 27 Feb 2014 18:19:35 GMT

I just came back to it, in the form of ear rings, I've come full circle now. LOL

Re: Are people not buying as much Diamonique?

brasilia — Thu, 27 Feb 2014 19:01:52 GMT

The last time I bought DMQ was about a year ago when I purchased a pair of simple Epiphany lever back earrings to replace an older pair of DMQ earrings in sterling I have worn for years and years to the point that the lever backs are loose and no longer secure. I want my DMQ to look real, so I want styles with smaller stones, and I preferred 14K gold and sterling. I don't want clad, and the Epiphany earrings are the only piece of Epiphany that I own. The problem seems to be that the cost of 14K gold and sterling is so high these days that it's ridiculous to set DMQ in them. I don't own any Affinity pieces because if I'm going to buy real diamonds, I want to buy them from a local jeweler where I can see what I'm getting. Same problem though with Affinity -- it seems ridiculous to set diamonds in sterling and charge $500-600. It's also why I don't buy Ripka -- not paying those prices for clad and fake diamonds.

Re: Are people not buying as much Diamonique?

Crazed4Gems — Thu, 27 Feb 2014 21:51:19 GMT

On 12/27/2013 missyw1 said: Love my Tacori Diamonique!

I'm gonna have to agree with you one million percent! I wear my Tacori ""engagement ring"" every single day and I love it!! The problem is I have gotten too chubby for my real engagement ring!!

But I generally agree with you ladies - how much of this stuff does one really need???

Re: Are people not buying as much Diamonique?

songbird — Thu, 27 Feb 2014 21:55:54 GMT

They are worthless. A shame because good diamonds are just too expensive. I think people are sick of them. So much of them are around, especially shopping channels. The only value is the metal its set in. So if you're lucky to have one set in real gold.....my hat to you.

Re: Are people not buying as much Diamonique?

Cardamom — Thu, 27 Feb 2014 21:58:05 GMT

Most diamonique is too huge for my taste and they are pretty much only offering Epiphany which is too light and bright. It looks like silver. Also they are now scrimping on settings which makes it really unbelievable. Who's going to have a chintzy light setting with a 4 pronged 3 carat ring?

Re: Are people not buying as much Diamonique?

Tinkrbl44 — Fri, 28 Feb 2014 02:52:59 GMT

I have been wanting to buy a Diamonique ring for more than a year, for a right hand ring ..... but most of them are just too bridal or too anniversary-ish. Not what I was looking for. Sigh.

Re: Are people not buying as much Diamonique?

lovesrecess — Fri, 28 Feb 2014 03:53:57 GMT

I love DMQ...but they need to offer believable sizes in either sterling or 14K like they used to do. I would definitely buy many! I don't want or need 3-5 carat stones.

Re: Are people not buying as much Diamonique?

Silkeej — Fri, 28 Feb 2014 05:28:28 GMT

Diamonique has not been the same at the Q since they decided to go overboard with Ripka, I see she is a wonderful talented designer but the Q is not some trendy boutique in California and for most of us her prices are way out of our budgets, for those who can afford her those pieces should be available but at the same time for the rest of us on a budget there should be pieces that are affordable to purchase, so you keep your loyal customer base. I love JTV I can buy real diamonds and gold for excellent prices everyday and they too have a brand called Bella Luce in sterling that puts QVC diamonique brand to shame. I also like the Absolute brand at HSN and the Brilliante brand at ShopHQ. It pays to shop around and not depend only on the Q for shopping.

Re: Are people not buying as much Diamonique?

151949 — Fri, 28 Feb 2014 05:36:33 GMT

if you search the diamonique that is available you find a lot - really a lot of Ripka pieces. while I think her pieces are attractive IMO they are not worth the high prices QVC asks for them and i will not be buying any of them. Once you eliminate the Ripka pieces there is not much left in the diamonique line.

Re: Are people not buying as much Diamonique?

151949 — Fri, 28 Feb 2014 05:40:22 GMT

On 12/27/2013 missyw1 said: Love my Tacori Diamonique!

Me too - i have a pair of Tacori earrings that I love. For our 25th anniversary my DH bought me a Tacori diamond and garnet ring halo ring that is lovely.

Re: Are people not buying as much Diamonique?

tishkins — Sat, 01 Mar 2014 18:03:15 GMT

Variety of styles has changed. Since I can no longer wear pierced earrings wish they would bring in a few designed. Have not seen any ones in a while. Also the same brackets and rings.New merchandise would be a welcome.

Re: Are people not buying as much Diamonique?

VegasBusinessWoman — Sat, 01 Mar 2014 18:33:03 GMT

Not being much of a diamond fan (I like colored gemstones) I wouldn't buy simulant stones--of any kind. Love the real stones. DH gives me diamond jewelry occasionally, but I wouldn't buy it for myself. For those who like it, though, have at it!

Re: Are people not buying as much Diamonique?

copsmomma — Sun, 02 Mar 2014 03:49:09 GMT

I miss the ""old"" diamonique. the pastels and the (as Kathy Levine called them) the ""big honkers""... I loved the ""ice"" collection. Still have some pink ice from at least 20 years ago and some canary ice. love the old stuff. bring it back. !!

Re: Are people not buying as much Diamonique?

island breeze — Wed, 26 Mar 2014 15:29:03 GMT

I stopped buying diamonique when they stopped offering 14k. The layered gold looks cheap. I'd rather pay more for 14k. I rarely buy much from QVC anymore. I'm glad I got in on the ""heyday"" of QVC when their pieces were high quality. Now most of it is just overpriced junk.

And... I miss Tacori!

Re: Are people not buying as much Diamonique?

Akane — Wed, 26 Mar 2014 15:35:15 GMT

I still buy Diamonique but I wish they would offer more colored or simulated gemstones in Diamonique.

Re: Are people not buying as much Diamonique?

stevieb — Wed, 26 Mar 2014 15:38:34 GMT

Never a big fan of it, though have a few pieces. I suppose now that they have Judith and the other design mavens working so much with CZ it probably seemed unnecessary to offer quite as much of a generic line. As noted, jewelry overall has taken a serious hit here at QVC, which is not a change for the better. But hey, if you want a computer (pad, tablet, device...), blender, mattress, pair of iffy looking shoes, vacuum, one of the incessant Graces, or a coffee-maker, have they got a deal for you...

Re: Are people not buying as much Diamonique?

hsawaknow — Wed, 26 Mar 2014 15:58:53 GMT

Don't forget Bose and Wen!