topic Re: QVC sizing in Fashion

QVC sizing

Perfectpear — Tue, 11 Aug 2026 13:59:51 GMT

Just a note to managment regarding sizing hoping they take note--

I completely understand that no store whether brick and mortar or on line, can fully accomodate every body type and size. I love QVC, but I have a few "issues" with their sizing:

1. I wish QVC would not rely on the old trick of vanity sizing. It makes choosing your appropriate size very tricky for first time customers and the inevitable multiple returns may discourage repeat ordering.

2. The "average" American woman is only 5' 3". The QVC models are beautiful and do a great job, but really how may gals do they represent at 5' 8" and taller? It's very difficult to judge where a top or dress will fall on a shorter woman. Host Amy, usually does a front or side tuck which is not helpful and the petite model, though lovely is a much bustier, curvy girl than most.

3. The lenght of tops is ridiculous. Most are 26 inches or longer now. These fit like dresses on an average woman. Believe me, covering a big booty does not make it look smaller. There are plenty of tunic lengths for those who believe this is more modest. They are also becoming more voluminous as well.

4. Why did they go change inseams from 28, 29 and 31 inches to 27, 30 and 33 inches?

QVC has been amazing at accomodating taller, larger women as well as disabled folks. Please consider designing for and representing a smaller frame, shorter woman too.

I find myself ordering less and less from QVC lately as I've had to return so many items at my expense.

Thanks for letting me vent

Re: QVC sizing

Carolina925 — Tue, 11 Aug 2026 14:22:06 GMT

I'm very surprised to learn the average American woman is 5'3"!

Re: QVC sizing

kaydee50 — Tue, 11 Aug 2026 14:28:04 GMT

According to the CDC, the average American woman 20 and older weighs 170.8 pounds and is 5 feet 3 1/2 inches.

Re: QVC sizing

Bonkers1 — Tue, 11 Aug 2026 14:32:09 GMT

@kaydee50

I like the average weight lol.

Re: QVC sizing

Still Raining — Tue, 11 Aug 2026 14:34:55 GMT

The general health guidance for waist is 1/2 of height. So around 31 inches? Hence the vanity sizing.

Re: QVC sizing

Q-Checker — Tue, 11 Aug 2026 14:52:04 GMT

@Perfectpear - Thanks for your great post. I hope it helps QVC to expand the demographic of clothes buyers that they have been targeting.

Re: QVC sizing

RespectLife — Tue, 11 Aug 2026 14:52:19 GMT

Throwing a lot of women in categories and generalizations:

and the petite model, though lovely is a much bustier, curvy girl than most.

Really, how would we know how busty other petite women are?

These fit like dresses on an average woman. (Tunics)

Generalization again to maybe how longer tops look on you, but I see dozens of comments of those liking tunics.

QVC has a garment size chart for almost every item. I use it a lot.

These are probably very good intended suggestions for your sizing, but we can't lump our body types all together and say QVC should do this or that.

We'd all like items our perfect fit!

Re: QVC sizing

Bookplate — Tue, 11 Aug 2026 15:07:01 GMT

@kaydee50 wrote:
According to the CDC, the average American woman 20 and older weighs 170.8 pounds and is 5 feet 3 1/2 inches.

Which explains the popularity of GLP-1 drugs.

Re: QVC sizing

cjm61 — Tue, 11 Aug 2026 15:07:29 GMT

@Perfectpear

I guess I am close to the average height at 5'2" (1/2). And I do like the 28" better also but I haven't noticed that all pants are now shorter. And honestly, the 28" tops work for me.

I feel QVC has to now stick to their vanity sizing. Many here know what size to order. If they swayed away from this they would have an overwhelming return rate.

I find the Click Here garment measurement 99% accurate.

As someone mentioned, we can't expect QVC, or any retailer, to accommodate only me. I find many brands too short or too boxy so I just pass them by. Other brands are perfect for me. There are so many options that I would never consider asking a retailer to make things just for me.

Re: QVC sizing

MoonieBaby — Tue, 11 Aug 2026 15:30:13 GMT

Hope this beautifully worded post is read by the Q buyers and designers.

Re: QVC sizing

ellaphant — Tue, 11 Aug 2026 15:41:39 GMT

Q sizing is very large in sizing length and otherwise as its VANITY sizing. The average American is quite over weight. Look around at the grocery store, at the movies, etc.

OK, here come the pearl clutchers! Omg, how rude! Omg, how could she??

Facts ladies, facts.

Re: QVC sizing

PhilaLady1 — Tue, 11 Aug 2026 15:45:40 GMT

No matter what anyone's opinion is, QVC is going to offer whatever sells the most.

Re: QVC sizing

snipsnapsnur — Tue, 11 Aug 2026 16:47:55 GMT

QVC sizing is much larger than department stores. When a host or model say they are wearing a medium, if that's QVC sizing, it's comparable to a department store size L. Some hosts go down too many sizes when wearing QVC clothes so they end up in a size much too small for them.

Re: QVC sizing

tototwo — Tue, 11 Aug 2026 18:02:44 GMT

Thank you, Perfectpear.

I agree with most of it. I've never understood the QVC vanity sizing thing because if I order my true size, it's too big. But, if I order a size down, it's too small. Inconsistency is QVC's biggest problem. Blouses are always too long. Petite pants are totally out of proportion. Regular pants are too long. The sizing charts don't ever match up with the items I receive. (yes, I'm whining...)

I gave up ordering QVC clothing. Better to go to a store and try items on.

(seriously? the average woman is 5'3", 170 lbs?!?!?! Wow)

Re: QVC sizing

ALRATIBA — Tue, 11 Aug 2026 21:13:43 GMT

@kaydee50 wrote:
According to the CDC, the average American woman 20 and older weighs 170.8 pounds and is 5 feet 3 1/2 inches.

WOW! That makes me a skinny giant!

Re: QVC sizing

San Antonio Gal — Wed, 12 Aug 2026 11:36:33 GMT

I also didn't know the average female is only 5'3" 1/2. I thought the average was like 5'5".

Re: QVC sizing

smoochy — Wed, 12 Aug 2026 01:24:37 GMT

@Bookplate wrote:
@kaydee50 wrote:
According to the CDC, the average American woman 20 and older weighs 170.8 pounds and is 5 feet 3 1/2 inches.
Which explains the popularity of GLP-1 drugs.

you know it, sister! I went from 167 to 132. Im 5'2 and a 1/2