topic Re: Editorial Look in Fashion

Editorial Look

rms1954 — Sun, 19 Jun 2022 02:47:00 GMT

Rachel B keeps using this terminology. So I looked it up to see what it meant:

"Fashion people have an expression—"very editorial"—to describe clothes that look stunning in magazine fashion shoots but which nobody in their right mind would actually wear. The use seems to have its origin in the world of advertising and the images used therein"

I had to laugh to myself.

Re: Editorial Look

mspatmac — Sun, 19 Jun 2022 03:04:10 GMT

@rms1954

Last year on Project Runway the designers had to create a look for a "star" model and then have it photographed by a pro "an editorial look"

Exactly what you described. The clothes were outrageous but they looks fantastic in the photos.

@rms1954 wrote:
Rachel B keeps using this terminology. So I looked it up to see what it meant:

"Fashion people have an expression—"very editorial"—to describe clothes that look stunning in magazine fashion shoots but which nobody in their right mind would actually wear. The use seems to have its origin in the world of advertising and the images used therein"

I had to laugh to myself.

Re: Editorial Look

chrystaltree — Sun, 19 Jun 2022 19:27:25 GMT

Yes, indeed. An "editoral" look in fashion magazines had always been something that is meant to tell a story. The look is exaggerated and while some celebrities wear editorial looks as advertisement for designers, a real wouldn't. Like when designers wanted us to think about wider pants legs, the editorial looks were wide enough for a small car.

Re: Editorial Look

Jinlei — Sun, 19 Jun 2022 19:53:53 GMT

I laugh every time they use a fancy term to make the junk they are advertising special. Their favorite term seems to be "rock a look". Dumbest term I have ever heard. I just chuckle. Each to their own.

Re: Editorial Look

shoptilyadropagain — Mon, 20 Jun 2022 17:25:24 GMT

I have seen some really beautiful editorial looks in magazines and elsewhere. I associate it more as "Art in clothing form".

Re: Editorial Look

Nonametoday — Mon, 20 Jun 2022 17:55:59 GMT

@mspatmac wrote:
@rms1954

Last year on Project Runway the designers had to create a look for a "star" model and then have it photographed by a pro "an editorial look"

Exactly what you described. The clothes were outrageous but they looks fantastic in the photos.

@rms1954 wrote:
Rachel B keeps using this terminology. So I looked it up to see what it meant:

"Fashion people have an expression—"very editorial"—to describe clothes that look stunning in magazine fashion shoots but which nobody in their right mind would actually wear. The use seems to have its origin in the world of advertising and the images used therein"

I had to laugh to myself.

@mspatmac

Andy Warhol in clothing.