topic Re: Who is the average GILI customer? in Fashion

Who is the average GILI customer?

Mindy D — Mon, 07 Sep 2020 01:00:20 GMT

I wonder who the average Gili customer is. What's the average age range for GILI buyers as compared to Q's other fashion lines? Are the buyers younger or thinner or better educated than the average Denim & Co buyer? I've only ordered one GILI item since the inception of the line and the item did not flatter. I returned it.

Re: Who is the average GILI customer?

colleena — Mon, 07 Sep 2020 01:21:34 GMT

@Mindy D I ordered & loved more Gili items when Lisa Robertson was involved with the line than I do now. I found that I kept 3 out of 4 of the items I received & today I order very infrequently as I'm not as found of the items presented as I was previously - it could also be that since I'm retired I'm not dressing the same as I did when I worked for Juvenile Court.

Re: Who is the average GILI customer?

Snowpuppy — Mon, 07 Sep 2020 01:22:13 GMT

I'm no fashionista for sure but I do have a couple of her maxi dresses which I love and they fit very well but I'm tall.

Not a kid at middle 50's, yes I have a degree and work as a professional but these were not for the office.

I do watch online presentations but not tv. Her line isn't the usual Q offering.

Re: Who is the average GILI customer?

willdob3 — Mon, 07 Sep 2020 01:43:25 GMT

@Mindy D

It would never occur to me to wonder about other customers of a brand. It isn’t anything that matters to me. Why does it matter to you?

Re: Who is the average GILI customer?

kelsey17 — Mon, 07 Sep 2020 01:50:24 GMT

I watched some of the GILI show the other day .......not a fan of this line.....seems like everything is TIGHT fitting, too many zippers, asymetricals, etc. And nothing seems to

coordinate within the fashions they present....and way overpriced. Surprised it has lasted so long at the Q

Re: Who is the average GILI customer?

rms1954 — Mon, 07 Sep 2020 02:08:20 GMT

Don't think you'll get accurate info here. The posters are only a tiny majority of the people that purchase.

Re: Who is the average GILI customer?

mspatmac — Mon, 07 Sep 2020 02:14:18 GMT

@Mindy D Interesting question. I've often wondered what age/type of women wears certain lines. I wore different types of clothing over the years depending on where I was in life. Ran the gamit from suits to jeans. Now retired its jeans, and leasure wear. I look at some of the current lines on QVC and think would I ever wear that if I was working etc. GILI I think I bought something early in the launch but not since. Doesn't appeal to me. Either does SG or Logo and not thin enough for leggings.

Re: Who is the average GILI customer?

sunshine45 — Mon, 07 Sep 2020 03:52:53 GMT

not sure why this is being asked, but i will play along. have a number of GILI items from when it first began and i am still buying items in the line......so that is about 8 years now.....i am 58 and a size large.

Re: Who is the average GILI customer?

Andreatoo — Mon, 07 Sep 2020 03:59:04 GMT

I would say, in general, the woman that's interested in Gili is someone that's not trying to hide their figure. They're not buying into the whole 'cover it all up no one should know you have curves' mentality that the Q seems to push with the majority of their lines but I blame the buyers not the vendors.

I love my faux leather jacket that I picked up at a deep discount but the two sleeveless tops I purchased on sale we're not great quality. I didn't buy anything while Lisa was at the helm

Re: Who is the average GILI customer?

Foxxee — Mon, 07 Sep 2020 19:13:44 GMT

These are very important questions that retailers and designers need to know so they can target their products to the right demographics who will buy their products.

There's a great deal of market research performed to get those answers.

I think Lisa's styles were for an older age group, 35 to 60 since QVC was still targeting Boomers at that time.

Jill doesn't seem to be designing for any one age group. I see classics and trendy, currently, some pieces for a younger age group.

This line I think was originally designed for the tall thin woman with a higher income, but I'm seeing some pieces that all body types can wear. Lisa's styles were often too body hugging. Some of Jill's are more relaxed.

In the past, I'd say college educated women wore more classic styles; however, it depends on the discipline or major. Today, anything goes.

Generally, college educated women with higher wages have the money to spend on higher priced clothing. I'm sure QVC did research on Gili and found out if their customer base would buy it.

I think Lisa was the perfect figure for this line. She could sell it. Jill, not at all. (Just my opinion. Not speaking for anyone else.)

Re: Who is the average GILI customer?

shaggygirl — Mon, 07 Sep 2020 09:39:53 GMT

I think Jill designs for women like herself who have great figures and like to wear their clothes skin tight to show it off. She lucked out in the gene pool.

Re: Who is the average GILI customer?

jackthebear — Mon, 07 Sep 2020 11:19:15 GMT

@shaggygirl wrote:
I think Jill designs for women like herself who have great figures and like to wear their clothes skin tight to show it off. She lucked out in the gene pool.

maybe

she is very short-waisted and not everything looks fab on her.

that said , I like some of her G stuff better than LR's, however as time goes by, the styles are devolving like many lines on the Q to more DC type stuff.

I like the dresses they do and bags but have not bought any. case of not needing right now

Re: Who is the average GILI customer?

jackthebear — Mon, 07 Sep 2020 11:21:59 GMT

@Mindy D wrote:
I wonder who the average Gili customer is. What's the average age range for GILI buyers as compared to Q's other fashion lines? Are the buyers younger or thinner or better educated than the average Denim & Co buyer? I've only ordered one GILI item since the inception of the line and the item did not flatter. I returned it.

I don't think it's age so much as what you like and one's sense of style.

you can go into any store and shop in any dept and find something wear (could) .

Women are not locked into specific clothing for their age these days as they were generations past

Re: Who is the average GILI customer?

LindaSal — Mon, 07 Sep 2020 12:42:59 GMT

IMO, the line is overpriced. But kudo's for those who like it! It's just not for me.

Re: Who is the average GILI customer?

Caaareful Shopper — Mon, 07 Sep 2020 13:10:46 GMT

@Andreatoo wrote:
I would say, in general, the woman that's interested in Gili is someone that's not trying to hide their figure. They're not buying into the whole 'cover it all up no one should know you have curves' mentality that the Q seems to push with the majority of their lines but I blame the buyers not the vendors.
I love my faux leather jacket that I picked up at a deep discount but the two sleeveless tops I purchased on sale we're not great quality. I didn't buy anything while Lisa was at the helm

@Andreatoo My sentiments exactly. The directive at QVC is for their clothing lines to focus on covering up and hiding figures. Usually it only makes women's total look less flattering, in my opinion. I grow weary of seeing so much of the dramatically long tunics, swing tops, peplums, high/low tops, etc. for 90% of their offerings.

I'm 59 years old, and a size Med/Lrg. I never wear my clothes too fitted or tight. I didn't do that when I was a size extra small in college, I've never liked my clothes fitting that way on me.

I like some GILI fashions since they can be quite attractive. I have some of the brand's printed wide leg pants, kimonos for the summer, and denim. That's about it. I cannot speak for all of the brand, but the things I have are excellent quality.

Speaking of skin tight, I never purchased GILI during Lisa's reign over the brand (except a Roma handbag) because she designed absolutely everything to be worn skin tight. So the GILI today that still has those tight-fitting designs is just staying true to the inception of the brand. Jill has done more for introducing items that don't have to be worn that way, but the brand will never detract from that tight aesthetic entirely. It's still going to remain GILI.

Re: Who is the average GILI customer?

San Antonio Gal — Mon, 07 Sep 2020 13:13:05 GMT

I have a few pieces from the GILI line as I do with other lines that the Q sells.

Re: Who is the average GILI customer?

jcash — Mon, 07 Sep 2020 14:40:28 GMT

I don't like this brand.

They are still pushing that old G.I.L.I. cape.

Re: Who is the average GILI customer?

RetRN — Mon, 07 Sep 2020 14:47:12 GMT

Oh yes, the cape. I heard Leah say on Sat. that she has three of them. I have none.

Re: Who is the average GILI customer?

Still Raining — Mon, 07 Sep 2020 15:50:31 GMT

I would love see their data. They must use things like census data for demographics and for sure slice and dice sizing. That would be a fun department to work in.

Re: Who is the average GILI customer?

Chi-town girl — Mon, 07 Sep 2020 18:34:36 GMT

@willdob3 wrote:
@Mindy D

It would never occur to me to wonder about other customers of a brand. It isn’t anything that matters to me. Why does it matter to you?

Lol @willdob3 , I agree

I do wonder why...and who is the average Q shopper that hunts daily for and posts covid and food recall threads ad nauseam