topic Re: Why does QVC give Linea such Rotten hours? in Fashion

Why does QVC give Linea such Rotten hours?

A1brat — Mon, 16 Jun 2014 20:53:16 GMT

I used Rotten instead of what I really wanted to say. I just received my July Insider. Linea is on July10th from 2-4am (west coast) and 5-7am (east coast) that's all. Seriously, 1 show in the middle of the night for us on the west and pretty darn early for those on the east. The man has a great following, who showed that by the protested they staged to keep him. All they can give him is 1 show in the wee hours?!?!?! And forget about a jewelry hour! Just some of the worst pictures of his jewelry ever! Mr. Dell'Olio deserves better! He is after all (and Q brags about it) a true designer. So how about a little (alot) of respect for him?

Shame on you QVC!!!!

Re: Why does QVC give Linea such Rotten hours?

kze — Mon, 16 Jun 2014 21:11:39 GMT

They know he has a great following. Do you think think they do that to get back at us for the write in campaign we did when they were going to cancel him? Or am I just being silly? Sometimes I picture some little man in a dingy little cubical saying "I'll show those ladies, I'll make them get up in the middle of the night. Hee, hee, hee!"

Re: Why does QVC give Linea such Rotten hours?

Vivian — Mon, 16 Jun 2014 21:17:31 GMT

Lowest quality at highest quantity. That is what QVC has become. Linea doesn't fit that model.

Re: Why does QVC give Linea such Rotten hours?

Kachina624 — Mon, 16 Jun 2014 21:30:05 GMT

The hours probably reflect the total sales of a product. Lines like Denim& Co., Susan Graver, Logo garner far more sales so they're shown when there is the greatest audience, unless they're doing clearance where there are limited quantities. I've noticed that Bob Mackie has been relegated to many overnights too. QVC knows exactly what they are doing. They have experts who schedule the presentations.

Re: Why does QVC give Linea such Rotten hours?

golding76 — Mon, 16 Jun 2014 21:45:45 GMT

Could it be one of two options -- or both?

1. Low inventory quantities. Low Linea quantities would be much lower than Susan Graver's because of initial purchase. There would not be enough product to satisfy prime-time customers. Louis has already sold most of what was bought in his line for the present season. Could this be why?

2. Management figures Linea Ladies are die-hards and will buy no matter what the obstacles or hardship.

Re: Why does QVC give Linea such Rotten hours?

chrystaltree — Mon, 16 Jun 2014 21:52:27 GMT

I don't think it matters much since most Linea items are gone or down to broken sizes and colors before the show comes around.

Re: Why does QVC give Linea such Rotten hours?

chrystaltree — Mon, 16 Jun 2014 21:58:15 GMT

On 6/16/2014 kze said:
They know he has a great following. Do you think think they do that to get back at us for the write in campaign we did when they were going to cancel him? Or am I just being silly? Sometimes I picture some little man in a dingy little cubical saying "I'll show those ladies, I'll make them get up in the middle of the night. Hee, hee, hee!"

I doubt that. But, just from what I read here, the bulk of the new items are practically gone before the show airs. Why give him prime hours when, the merchandise has already been sold? Linea has very loyal following and I never quite understood why it was so hard to buy anything from the line. And then I saw a post today or perhaps yesterday that listed item numbers for things that aren't even available yet. Linea ladies, I think, tend to be retired ladies who can and do watch his shows whenever they schedule them anyway.

Re: Why does QVC give Linea such Rotten hours?

Helping — Mon, 16 Jun 2014 21:59:26 GMT

I love to watch Louis to hear his descriptions & to see his styling & sneak peeks, but there'll be only three new items for a 2-hour show. In addition, most of us will place our orders around midnight anyway. So I'll read the posts & view the videos after I wake up. But still - darn.

Re: Why does QVC give Linea such Rotten hours?

sashamatthews — Mon, 16 Jun 2014 22:04:20 GMT

The rotten timeslots always go to the lines TPTB want to get rid of. They used to do that with hosts, too, but now they just fire 'em. Linea is a beautiful line, and I was so happy to see a photo of Louis and Donna Karan in an article on her the other day in the paper; there was a mention how the two of them salvaged the Anne Klein line when AK died, and then she left.

Re: Why does QVC give Linea such Rotten hours?

GraceCO — Mon, 16 Jun 2014 22:06:57 GMT

On 6/16/2014 chrystaltree said:
On 6/16/2014 kze said:
They know he has a great following. Do you think think they do that to get back at us for the write in campaign we did when they were going to cancel him? Or am I just being silly? Sometimes I picture some little man in a dingy little cubical saying "I'll show those ladies, I'll make them get up in the middle of the night. Hee, hee, hee!"

I doubt that. But, just from what I read here, the bulk of the new items are practically gone before the show airs. Why give him prime hours when, the merchandise has already been sold? Linea has very loyal following and I never quite understood why it was so hard to buy anything from the line. And then I saw a post today or perhaps yesterday that listed item numbers for things that aren't even available yet. Linea ladies, I think, tend to be retired ladies who can and do watch his shows whenever they schedule them anyway.

I'm not retired and there are many Linea ladies who range in age, but who have good taste in common. I'm still consulting full-time & traveling and don't have time to be up all hours of the night to order QVC clothing. I DVR his shows and order the moment I see the new offerings listed at midnight.

Re: Why does QVC give Linea such Rotten hours?

lavendar — Mon, 16 Jun 2014 23:14:43 GMT

George Simonton has a lot of middle of the night shows also. I used to buy from him.

Re: Why does QVC give Linea such Rotten hours?

3star — Mon, 16 Jun 2014 23:27:16 GMT

There is something rotten in the state of Denmark. The behind the scenes dynamics have probably more to do with the unpopular time slots. QVC simply doesn't buy enough inventory, I sometimes,have been on the "third waitlist" for an item. I wish there were another venue for Louis other than QVC.

Re: Why does QVC give Linea such Rotten hours?

Daysdee — Mon, 16 Jun 2014 23:44:56 GMT

On 6/16/2014 3star said: There is something rotten in the state of Denmark. The behind the scenes dynamics have probably more to do with the unpopular time slots. QVC simply doesn't buy enough inventory, I sometimes,have been on the "third waitlist" for an item. I wish there were another venue for Louis other than QVC.

Same here -- would love to be able to buy Linea items elsewhere.

Re: Why does QVC give Linea such Rotten hours?

Daysdee — Mon, 16 Jun 2014 23:45:39 GMT

On 6/16/2014 lavendar said:
George Simonton has a lot of middle of the night shows also. I used to buy from him.

Yes, and Bob Mackie too. Victor Costa did too and he is no longer with QVC. I have some pretty items from his line.

Re: Why does QVC give Linea such Rotten hours?

princessaurora — Tue, 17 Jun 2014 16:21:17 GMT

I know this show is to move broken inventory, but last summer's July show was at a similar hour, and the new items never got an adequate viewing and did not sell as well as they might have. I remember particularly the faux fly front jacket with matching shell and also pants. The colors were great and I particularly love the cut of the shell. Overnights are okay when the host is on during the day also, but it is insulting to actually require designers to come in at such hours. Mark Bower has also received this treatment.

Re: Why does QVC give Linea such Rotten hours?

luv my Golden — Tue, 17 Jun 2014 16:48:01 GMT

Management was going to drop his line and his followers threw a huge fit and they kept him. If you noticed his ratings on his clothing is the best on qvc. I have a lot of his clothes and I am not sure about his hours. They also have Simonton on night time hours and other designers as well. I have noticed also that he has daytime hours and two hour programs on days. His clothes and jewelry are beautiful and next month the designers will start showing their fall line.

Re: Why does QVC give Linea such Rotten hours?

crdlb — Tue, 17 Jun 2014 17:15:35 GMT

We have to fight hard enough to be privileged to spend our $$ on Linea. QVC isn't interested in growing the brand, hence the odd hours. The overnights are typically sale/clearance merchandise with a few OLO's thrown in for giggles. For me, they are just great runway shows and style tips. I usually don't find much to buy since I pull the trigger as soon as anything I want posts.

Re: Why does QVC give Linea such Rotten hours?

depglass — Tue, 17 Jun 2014 17:21:26 GMT

I'm retired and home quite a bit. I do gad about a lot, but I have seen exactly one live Linea show since the first of the year. DH still works and needs his sleep and I can't watch these odd hours.

Re: Why does QVC give Linea such Rotten hours?

Luvitorleaveit1 — Tue, 17 Jun 2014 17:24:24 GMT

I always wondered why the strange hours also. I am a full time career woman that commutes to work by train, socially active and I travel alot and I am far from retirement age however if I ever hit the lottery (LOL) I most definitely will; his designs fit my lifestyle plus I wear other designers that suit my needs.

I very rarely can watch his shows because of the odd hours; if I don't visit the Linea boards, browse online or get an email letting me know something new is coming I probably wouldn't know until everything that I possibly wanted to buy is gone.

Re: Why does QVC give Linea such Rotten hours?

Trix — Tue, 17 Jun 2014 17:27:37 GMT

On 6/17/2014 crdlb said:
We have to fight hard enough to be privileged to spend our $$ on Linea. QVC isn't interested in growing the brand, hence the odd hours. The overnights are typically sale/clearance merchandise with a few OLO's thrown in for giggles. For me, they are just great runway shows and style tips. I usually don't find much to buy since I pull the trigger as soon as anything I want posts.

Your shopping pattern seems to be the usual with the regular Linea customers. It's probably best because QVC doesn't order this line in nearly the quantity of each item in numbers similar to those they purchase for Susan Graver and D&C therefore as others have said as soon as the ordering system allows new items sell rapidly.

I for one am glad that Louis doesn't have to produce 30,000, 50,000 units of an item. Reason being, regardless of how good the manufacturing facility is production of those kind of numbers usually suffers quality control.