topic Re: How much do celebrities influence your buying? in Community Chat

How much do celebrities influence your buying?

Susan Louise — Wed, 09 Nov 2016 00:21:39 GMT

I do surveys to earn extra $ and I am posed this question quite often. As for myself...it's rare, but it does happen every once in awhile, so I'll say less than 5% of the time. So, most times, it doesn't matter to me who's face is on billboards, on the side of buses, in the subway station, or in a commercial. It's based upon if it's a product I want or need.

For example, I used to buy a few books to read by viewing Oprah's book club choices years ago.

The latest I would say is Patrick Stewart who does those commercials for Strongbow...someday before the holidays I'll pick up a pk so DH and I can try the brand. However, based upon reviews of the Strongbow, it's not all that great of a hard cider. We do enjoy Angry Orchard brand, so it will be interesting if it is better or at least comparable to our fave brand. We are just curious if Patrick Stewart would endorse a brand that isn't all that great...thinking maybe he should be endorsing Angry Orchard instead...LOL

Then I look at brands on the Q...some have celebrities endorsing them. Some brands are really good, others...not so much...

Anyone else wish to comment on the subject?

Re: How much do celebrities influence your buying?

Desertdi — Wed, 09 Nov 2016 00:07:33 GMT

Re: How much do celebrities influence your buying?

SeaMaiden — Wed, 09 Nov 2016 00:09:54 GMT

With skincare very little. The ads and commercials are so retouched it is a joke.

Re: How much do celebrities influence your buying?

Mom2Dogs — Wed, 09 Nov 2016 00:10:59 GMT

Celebs have no influence on my buying choices.

Re: How much do celebrities influence your buying?

chrystaltree — Wed, 09 Nov 2016 00:11:17 GMT

On a scale from 1-10, I would have to rank celebrity influence on purchasing..... a -2. I don't a diddlysquat about anything that celebrities do, say or sell.

Re: How much do celebrities influence your buying?

StylishLady — Wed, 09 Nov 2016 00:14:22 GMT

Really has no influence on what I buy, but it does reinforce my choices when I see someone "famous" wearing things I like to wear.

Re: How much do celebrities influence your buying?

libbyannE — Wed, 09 Nov 2016 00:17:37 GMT

NO influence at all. Too many have questionable backgrounds and a lack of education. Why on earth would I be influenced by them?

Re: How much do celebrities influence your buying?

Its Me LuLuBelle2 — Wed, 09 Nov 2016 00:28:35 GMT

Celebrities hawking stuff is a total turn-off to me. Even Ellen Degeneres hawking her products on the Q sets my teeth on edge. How much money does she really need that she has to sell cha-chas? I say to companies that use celebrities to boost sales, please knock it off, use an unknown actor and drop the price of whatever you want me to buy. Whew, I feel better.

Re: How much do celebrities influence your buying?

reiki604 — Wed, 09 Nov 2016 00:19:40 GMT

Not............at...........all!!!!

Re: How much do celebrities influence your buying?

colliegirls — Wed, 09 Nov 2016 00:21:48 GMT

Not at all!!

I really don't care what celebrities do or endorse.

Re: How much do celebrities influence your buying?

Carmie — Wed, 09 Nov 2016 00:22:21 GMT

I don't think I have ever purchased a product because it was endorsed by a celebrity. I think celebrities for the most part choose the wrong path in life after they become famous. I think it is ridiculous to think they can suggest to me what to buy and how to live.

I can make my own choices.

Sometimes, after watching a commercial, I have to ask what product is being presented. The Matthew McConaughey commercials for the cars are the worst. Took me a while to figure them out.

will admit that Re: How much do celebrities influence your buying?

deepwaterdotter — Wed, 09 Nov 2016 00:27:52 GMT

I will admit that when I see goods/services promoted by celebrities whom I do not hold in high professional regard, I am less inclined to buy/subscribe.

Re: will admit that Re: How much do celebrities influence your buying?

proudlyfromNJ — Wed, 09 Nov 2016 00:29:52 GMT

Actually, no one influences my buying. If I want it, I buy it.

Re: How much do celebrities influence your buying?

Nomore — Wed, 09 Nov 2016 00:30:10 GMT

It is in the negative range for me, too. If anything is connected to a celebrity, I know they got paid too well for something they probably don't even use, but I'm paying a higher price to pay for their salary. So I just don't buy into it. I wish advertising would get away from celebrity endorsements.

I even like more movies where the actors are unknown and they are actually acting, not just betting on their celebrity status to be a box office hit for the film.

Re: How much do celebrities influence your buying?

Mominohio — Wed, 09 Nov 2016 00:32:18 GMT

The only way they influence my buying is that I often will not buy a product or support a company, if I don't like their celebrity spokesperson.

I can't see feeding the wallet of celebs that I can't stand based on their personal lives, their politics, or their views and attitudes that they try to shove down my throat.

Re: How much do celebrities influence your buying?

KYToby — Wed, 09 Nov 2016 00:33:13 GMT

While many people here think that celebrity endorsements have no influence on their purchases (myself included), I am not sure that is true. Certainly celebrity endorsements work; otherwise, companies would not utilize them (do we think they're giving jobs to out-of-work celebrities out of the goodness of their hearts?).

Re: will admit that Re: How much do celebrities influence your buying?

Noel7 — Wed, 09 Nov 2016 00:33:49 GMT

I don't think I usually see celebs pushing products. If they have, I've only noticed one, Jennifer Aniston and Aveeno, which I bought because of an ad without her in a fashion magazine.

I'm glad I tried it, it's a great product for me. I noticed @Irshgril said something similar recently. I do pay attention to Irshgrl, she knows what she's talking about.

Re: How much do celebrities influence your buying?

stevieb — Wed, 09 Nov 2016 00:33:53 GMT

They don't.

Re: How much do celebrities influence your buying?

Noel7 — Wed, 09 Nov 2016 00:35:44 GMT

@KYToby wrote:
While many people here think that celebrity endorsements have no influence on their purchases (myself included), I am not sure that is true. Certainly celebrity endorsements work; otherwise, companies would not utilize them (do we think they're giving jobs to out-of-work celebrities out of the goodness of their hearts?).

******************************

@KYToby

I think you're probably right. A lot of buying choice is based on unconscious reinforcement.

Re: How much do celebrities influence your buying?

stevieb — Wed, 09 Nov 2016 00:38:18 GMT

@KYToby wrote:
While many people here think that celebrity endorsements have no influence on their purchases (myself included), I am not sure that is true. Certainly celebrity endorsements work; otherwise, companies would not utilize them (do we think they're giving jobs to out-of-work celebrities out of the goodness of their hearts?).

I absolutely think it works on some customers and with some celebrities. I also think the ad industry is fraught with a 'monkey see - monkey do' mentality, so that if one does it, they all do it, whether it's necessarily an effective campaign or not...