topic Re: TSV Overload in Community Chat

TSV Overload

Double-D — Fri, 23 Oct 2015 12:57:54 GMT

Just an observation

Re: TSV Overload

HULAGIRL — Fri, 23 Oct 2015 13:07:36 GMT

You read my mind! (not just TSV......there's overload on so many of the producs)

Re: TSV Overload

Pearlee — Fri, 23 Oct 2015 13:10:35 GMT

@HULAGIRL wrote:
You read my mind! (not just TSV......there's overload on so many of the producs)

So true that, other than watching LOGO on Monday nights, I've gone to just looking ta the 24 hr product reviews!

Re: TSV Overload

PamfromCT — Fri, 23 Oct 2015 13:23:58 GMT

You got that right.

Re: TSV Overload

Stevie Nix — Fri, 23 Oct 2015 13:27:00 GMT

Every day!

Re: TSV Overload

Peaches McPhee — Fri, 23 Oct 2015 13:30:48 GMT

It is amazing to me. Who in the world is buying the chair/hair product/computer/mixer/etc. the 15th presentation, who did not see it the first 14? Who???

Re: TSV Overload

Lipstickdiva — Fri, 23 Oct 2015 13:40:27 GMT

@Peaches McPhee wrote:
It is amazing to me. Who in the world is buying the chair/hair product/computer/mixer/etc. the 15th presentation, who did not see it the first 14? Who???

I think there are a lot of people.

I rarely if ever am up to see the launch of a TSV. I might flip over to QVC in the morning while I get ready but generally I'm out the door before the 7:55 a.m. presentation. I might do a Q check later in the evening so I would just be seeing a presentation for the first time while others, if they are watching a lot, have seen it presented numerous times.

The Saturday they had the Perfector as the TSV, while I didn't watch any of the full presentations, everytime I flipped past QVC, that is what they were showing.

Re: TSV Overload

millieshops — Fri, 23 Oct 2015 13:49:25 GMT

@Peaches McPheeThis post is the one that makes sense to me. Complaining about the overload when the products seem to keep right on selling to me is like complaining that the supermarket keeps right on giving a huge amount of cold space toward selling milk or a whole aisle to selling sliced bread.

As for who is watching or better yet buying on the fifteenth showing, I'd say buyers like me. I'm fascinated by all the Vitamix presentations! Doesn't matter that I know it's a totally stupid item for me to own. I haven't even had a "dumb" blender for a decade! So, maybe on the 55th presentation, I'll suddenly be a buyer.

QVC's problem, of course, is to find a balance between viewers and buyers. I've never read the psychology on the repetition, but I do know from my training as a teacher that repetition is important - tempt, explain, review. Without all three, nothing happens for most people. Probably works differently for the shopping channels, but not by as much as we imagine.

Re: TSV Overload

Jacie — Fri, 23 Oct 2015 14:03:48 GMT

Amazing when a 3 hour Carolyn's Closet show has 1.5 hours of a TSV wallet set.

Re: TSV Overload

ChynnaBlue — Fri, 23 Oct 2015 14:07:52 GMT

@Peaches McPhee wrote:
It is amazing to me. Who in the world is buying the chair/hair product/computer/mixer/etc. the 15th presentation, who did not see it the first 14? Who???

Those of us who don't watch QVC 24/7? I've bought things in the last hour of a TSV because it was the first time I'd seen it. (I even bought one AFTER the last hour, because the TSV price is good until midnight Pacific time.)

I don't get overloaded by TSV presentations because I don't have QVC on all day. Most days I see zero TSV presentations.

How often they air a TSV presentation is not in our control, but how often we SEE those presentations is 100% within our control.

Re: TSV Overload

stevieb — Fri, 23 Oct 2015 14:12:54 GMT

QVC has become a regular Department of Redundancy Department...

Re: TSV Overload

mstyrion 1 — Fri, 23 Oct 2015 14:17:36 GMT

@ChynnaBlue wrote:
@Peaches McPhee wrote:
It is amazing to me. Who in the world is buying the chair/hair product/computer/mixer/etc. the 15th presentation, who did not see it the first 14? Who???

Those of us who don't watch QVC 24/7? I've bought things in the last hour of a TSV because it was the first time I'd seen it. (I even bought one AFTER the last hour, because the TSV price is good until midnight Pacific time.)

I don't get overloaded by TSV presentations because I don't have QVC on all day. Most days I see zero TSV presentations.

How often they air a TSV presentation is not in our control, but how often we SEE those presentations is 100% within our control.

__________________________________________________________

I agree.

I'm kind of interested in today's Chi product and I seldom sit down for extended lengths of time to watch QVC. I've seen parts of 2 presentations and I would like to see one more to help me make my decision.

Re: TSV Overload

stevieb — Fri, 23 Oct 2015 14:21:06 GMT

Repetition to cast a wide net is one thing, endless, repeated presentations of the same handful of items in an endless loop is something altogether different... If it's truly working for them then that's up to them, but it isn't working for me, and it's a big reason QVC is rarely on at my house anymore and why they aren't selling me even a small percentage of the goods they once did. If that's part of their oft touted 'business plan' then I'd have to question the efficacy of their business plan. You'd think part of the plan would be to retain customers, not drive them away due to the glaring lack of variety and boredom.

Re: TSV Overload

sashamatthews — Fri, 23 Oct 2015 14:26:49 GMT

Did you read The New York Times article on David Venable this past summer? It explained that a key feature in the QVC selling plan is to demonstrate a product over and over again. Demonstration is the backbone to a successful sales figure. I bought a Vitamix after seeing it demo'd and I've used it twice in about three years. So I am one of those shoppers they repeatedly show the product for. I love to see the cooking TSVs but haircare - not so much ...

Re: TSV Overload

Suzeecat — Fri, 23 Oct 2015 14:27:18 GMT

I don't watch QVC as a rule, but I do have a habit of checking the TSV on both shopping channels when I boot up my computer first thing every morning. If it's something interesting, I'll watch the video. That's really all I need to make up my mind. And thankfully, I'm spared the endless live presentations.

Re: TSV Overload

Lipstickdiva — Fri, 23 Oct 2015 14:30:21 GMT

@sashamatthews wrote:
Did you read The New York Times article on David Venable this past summer? It explained that a key feature in the QVC selling plan is to demonstrate a product over and over again. Demonstration is the backbone to a successful sales figure. I bought a Vitamix after seeing it demo'd and I've used it twice in about three years. So I am one of those shoppers they repeatedly show the product for. I love to see the cooking TSVs but haircare - not so much ...

Exactly. The more someone watches something being shown, the more likely they are to start to think they need that item and then they end up buying it.

There are so many things on ALL the shopping channels that are really out there IMO and I would bet my last dollar that if we saw the item on a store shelf, we'd walk right by without giving it a second glance. Or perhaps we'd look at it and think how silly and put it back.

But when you are watching extended presentations, it isn't so silly anymore. LOL

Re: TSV Overload

KYToby — Fri, 23 Oct 2015 15:22:03 GMT

Posts like these continue to leave me befuddled. QVC programs across multiple time zones where millions of viewers tune in throughout the day. QVC (nor any other shopping channel) does not and cannot program for those people who want to sit at home all day to watch a shopping channel because they are bored or have nothing better to do.

Retailers such as QVC exist to make money -- not entertain us. Their business model appears to be working. For those of us who get bored with the presentations, most of us have dozens of other channels on our televisions, access to the internet, plus a plethora of other productive activities we could be doing.

Those who are bored or tired of the repeated presentations must realize that he rest of us do not watch television on their schedule. The world does not revolve around them. do something other than complain like you are being held hostage by your televisions.

Re: TSV Overload

SunValley — Fri, 23 Oct 2015 15:23:45 GMT

@Jacie wrote:
Amazing when a 3 hour Carolyn's Closet show has 1.5 hours of a TSV wallet set.

I was disappointed also. I don't always get to see this show and was looking forward to it, but it focused too much on the TSV wallet. I never have luck with fabric wallets. The interiors always deteriorate on me within months.

Re: TSV Overload

ROMARY — Fri, 23 Oct 2015 18:40:27 GMT

Not re: the Q.: Sometimes it's counter-productive. Namely, those pop-ups on our computers. Or continuous mailings from a company. Aggravating.

Re: TSV Overload

RainyDayGal — Fri, 23 Oct 2015 16:26:24 GMT

@Peaches McPhee wrote:
It is amazing to me. Who in the world is buying the chair/hair product/computer/mixer/etc. the 15th presentation, who did not see it the first 14? Who???

Me! Lately I don't have the TV on until maybe 7 p.m (PST). I'm sure there are plenty of people that aren't watching Q all day.