topic Re: Why does QVC target the older consumer ..... in Community Chat

Why does QVC target the older consumer .....

151949 — Mon, 30 Jun 2014 16:07:46 GMT

An article in AARP magazine may have the answer to that.

And I quote in part " We the people over the age of 50 are 100 million strong.We will soon control more than 70 % of the disposable income in this country.We buy 2/3 of all new cars, 1/2 of all computers,and 1/3 of all the movie tickets. We spend 7BILLION a year shopping online.Travel? More than 80% of travel dollars flow from our credit cards."

So need anyone say any more? We are the ones who have the money - easy to figure out why any smart retailer would target us. We are the boomers and we are the strongest single group ever in the world - never before and never since were so many babies born in one block of time. Add to that the much smaller in number people who were born before or during WW11 and it is a staggering number.

Re: Why does QVC target the older consumer .....

esmerelda — Mon, 30 Jun 2014 16:08:40 GMT

Because that's who's watching...for the most part.

Re: Why does QVC target the older consumer .....

Catitude — Mon, 30 Jun 2014 16:09:23 GMT

Plenty of seniors are on fixed incomes and rely on help from family members.

Re: Why does QVC target the older consumer .....

tansy — Mon, 30 Jun 2014 16:14:47 GMT

I feel sorry for the younger generations.

Re: Why does QVC target the older consumer .....

newziesuzie — Mon, 30 Jun 2014 16:16:10 GMT

On 6/30/2014 Opurrra said:
Plenty of seniors are on fixed incomes and rely on help from family members.

You're right. But I've read in other threads QVC says their demographic is those in the OP's article.

Re: Why does QVC target the older consumer .....

151949 — Mon, 30 Jun 2014 16:19:30 GMT

Ok - I know that some here will find fault with this article just because it was written in AARP mag - too bad they can't see the point of the article because they are too busy hating the messenger.

Re: Why does QVC target the older consumer .....

newziesuzie — Mon, 30 Jun 2014 16:21:54 GMT

On 6/30/2014 happy housewife said:
Ok - I know that some here will find fault with this article just because it was written in AARP mag - too bad they can't see the point of the article because they are too busy hating the messenger.

I don't see anybody finding fault or ""hating"" ???? Where do you see that?

Re: Why does QVC target the older consumer .....

------ — Mon, 30 Jun 2014 16:28:25 GMT

I don't think that's the reason. IMO young people wouldn't be caught dead watching a home shopping channel. It isn't the way they make their purchases.

Re: Why does QVC target the older consumer .....

151949 — Mon, 30 Jun 2014 16:29:43 GMT

On 6/30/2014 ------ said:
I don't think that's the reason. IMO young people wouldn't be caught dead watching a home shopping channel. It isn't the way they make their purchases.

Have you not read the fashion board - they go on and on and on about QVc clothes and shoes not being stylish enough or young enough for them/.

Re: Why does QVC target the older consumer .....

brii — Mon, 30 Jun 2014 16:31:35 GMT

On 6/30/2014 ------ said:
I don't think that's the reason. IMO young people wouldn't be caught dead watching a home shopping channel. It isn't the way they make their purchases.

I agree...

Re: Why does QVC target the older consumer .....

------ — Mon, 30 Jun 2014 16:32:50 GMT

On 6/30/2014 happy housewife said:
On 6/30/2014 ------ said:
I don't think that's the reason. IMO young people wouldn't be caught dead watching a home shopping channel. It isn't the way they make their purchases.

Have you not read the fashion board - they go on and on and on about QVc clothes and shoes not being stylish enough or young enough for them/.

"Young enough" is a subjective term.

The Q structure doesn't fit into the philosophy of Milennials. It isn't green, personalized, etc.

Re: Why does QVC target the older consumer .....

151949 — Mon, 30 Jun 2014 16:44:11 GMT

On 6/30/2014 Opurrra said:
Plenty of seniors are on fixed incomes and rely on help from family members.

There will always be people who are poor of any and all ages and in every society unfortunately. That is not the majority of the population though.

Re: Why does QVC target the older consumer .....

NoelSeven — Mon, 30 Jun 2014 17:01:45 GMT

On 6/30/2014 happy housewife said:
Ok - I know that some here will find fault with this article just because it was written in AARP mag - too bad they can't see the point of the article because they are too busy hating the messenger.

Please, not another pity party.

I agree with the article. The younger generation is saddled with college loans, home loans and car loans.

Re: Why does QVC target the older consumer .....

tansy — Mon, 30 Jun 2014 17:03:20 GMT

On 6/30/2014 NoelSeven said:
On 6/30/2014 happy housewife said:
Ok - I know that some here will find fault with this article just because it was written in AARP mag - too bad they can't see the point of the article because they are too busy hating the messenger.

Please, not another pity party.

I agree with the article. The younger generation is saddled with college loans, home loans and car loans.

Exactly:/

Re: Why does QVC target the older consumer .....

SoX — Mon, 30 Jun 2014 17:10:08 GMT

Face it, girls ... I'm older and have more insurance." Evelyn Couch in Fried Green Tomatoes.

Re: Why does QVC target the older consumer .....

JJsMom — Mon, 30 Jun 2014 17:11:34 GMT

Young people don't watch a lot of TV. When they do, I'm pretty sure they're not tuning into QVC. Their products reflect that.

Re: Why does QVC target the older consumer .....

lulu2 — Mon, 30 Jun 2014 17:11:44 GMT

Seniors may buy 2/3 of all new cars because many families lease new cars or buy newer model used cars.

As a 63 year old, I can honestly say there isn't much, in the way of QVC offerings, that interests me or my husband.

Re: Why does QVC target the older consumer .....

evelomaddict — Mon, 30 Jun 2014 17:12:11 GMT

because they'll pay shipping?

Re: Why does QVC target the older consumer .....

brii — Mon, 30 Jun 2014 17:13:06 GMT

On 6/30/2014 evelomaddict said:
because they'll pay shipping?

LOL

Re: Why does QVC target the older consumer .....

azterry! — Mon, 30 Jun 2014 17:13:42 GMT

I don't see anything earth shattering in this.

The more subtle question would be ""why does QVC assume that all those over 50 are only interested in ""comfortable"" shoes and conservative fashions?"" The Boomer label is diverse and covers more than one generation. What the 70 year old desires is not necessarily what the 50 or 60 year old wants.

I think they could do a better job in researching the nuances of their core customer's age groups.