topic Re: Poise SAM Ad in Community Chat

Poise SAM Ad

Kachina624 — Fri, 02 May 2014 17:25:43 GMT

I sent an email to Kimberly Clark, the maker of this product telling them I consider it to be in poor taste...or worse. Here is the reply I got.

"Thank you for contacting us about the television commercial for POISE® liners. I’m sorry that you were disappointed with the advertisement.

Comments, such as yours, help us to better understand how people feel about our advertising. Our research has shown that women are most receptive to messages that take a lighthearted approach to light bladder leakage. By using this approach, it helps to normalize and discuss a condition that some women shy away from. Even so, your opinion is important to us and we will share your remarks with those involved in developing our advertising programs.

Thank you again for contacting us. We appreciate your interest in our products.

Sheila

Consumer Services, Kimberly-Clark Corp.

Lead the world in essentials for a better life.

Re: Poise SAM Ad

deepwaterdotter — Fri, 02 May 2014 17:30:06 GMT

Do you find this to be a satisfactory response?

Re: Poise SAM Ad

scotttie — Fri, 02 May 2014 17:40:14 GMT

Well there's a light hearted approach and then there's vulgar

Re: Poise SAM Ad

sidsmom — Fri, 02 May 2014 18:30:06 GMT

I just watched it on YouTube....curious to see what all the hub-hub was. Meh. Surprised....it's being made like it's a direct cut out of ""Caligula"" or something. =:0

Re: Poise SAM Ad

brii — Fri, 02 May 2014 18:37:07 GMT

I watched it online. Didn't offend me. Thought it was stupid,

Re: Poise SAM Ad

KYToby — Fri, 02 May 2014 19:18:16 GMT

Sheesh -- with so many problems in the world, seemingly mature adults have nothing better to do than whine about a bladder control ad.

Re: Poise SAM Ad

scotttie — Fri, 02 May 2014 19:39:44 GMT

I suppose with all of the discussion some people expected n*ked dancing girls or something.

And, indeed there are many other problems in the world to be concerned about. Perhaps we should never post here at all on any subject? That also takes time away from the important items of the day.

The OP was offended by the ad as many have been and took the appropriate action. IMHO of course.

Now....off to see if I can sign up someplace to take over for Mother Teresa

Re: Poise SAM Ad

Kachina624 — Fri, 02 May 2014 22:52:21 GMT

On 5/2/2014 deepwaterdotter said:
Do you find this to be a satisfactory response?

It's about what I expected as they have to defend their tasteless ad. It amazes me that they think older women would find this amusing. They apparently don't know or understand their customer.

Re: Poise SAM Ad

MickD — Fri, 02 May 2014 22:54:54 GMT

Wow, you got a response...impressive!

Re: Poise SAM Ad

Tinkrbl44 — Fri, 02 May 2014 22:55:26 GMT

To the OP ..... what does ""SAM"" mean?

Re: Poise SAM Ad

LyndaGee — Fri, 02 May 2014 22:57:04 GMT

Sample?

Re: Poise SAM Ad

Cakers1 — Fri, 02 May 2014 23:20:10 GMT

I dated a Sam once. But he was never in my pants.

Re: Poise SAM Ad

GCR18 — Fri, 02 May 2014 23:49:23 GMT

On 5/2/2014 Tinkrbl44 said:
To the OP ..... what does ""SAM"" mean?

Super absorbent material. It's a material in the pad.

I wasn't offended by the commercial. I thought it was dumb.

Re: Poise SAM Ad

evelomaddict — Fri, 02 May 2014 23:51:56 GMT

sam = strong absorbent material.

the ad isn't aimed at older women, it's aimed at younger women, a new customer base.

i think it's hilarious. i love the expression on the other lady and the man. lol.

Re: Poise SAM Ad

tansy — Fri, 02 May 2014 23:57:15 GMT

On 5/2/2014 evelomaddict said:
sam = strong absorbent material.

the ad isn't aimed at older women, it's aimed at younger women, a new customer base.

i think it's hilarious. i love the expression on the other lady and the man. lol.

Do you really think so, evelo? I thought maybe they wanted us older women to feel like it wasn't just an old people's thing.

Re: Poise SAM Ad

tansy — Fri, 02 May 2014 23:57:21 GMT

Re: Poise SAM Ad

evelomaddict — Sat, 03 May 2014 00:10:41 GMT

On 5/2/2014 tansy said:
On 5/2/2014 evelomaddict said:
sam = strong absorbent material.

the ad isn't aimed at older women, it's aimed at younger women, a new customer base.

i think it's hilarious. i love the expression on the other lady and the man. lol.

Do you really think so, evelo? I thought maybe they wanted us older women to feel like it wasn't just an old people's thing.

yes, i really do think so. many younger women do have this problem but use panty liners instead. i have a friend that does this but i'll now tell her about the poise product after seeing the commercial. i'm lucky to not have this problem but i do a lot of pilates which helps strengthen the pelvic floor.