topic Re: QVC Buyer Demographic in Community Chat

QVC Buyer Demographic

cheriere — Sun, 14 Apr 2024 17:46:10 GMT

Lately, I've read several forum posters talking about how QVC is trying to attract & sell to a Younger & More Luxury Oriented Demographic.

I personally, don't think a Younger Demographic is what they're aiming for based on the Fashions being presented and what the designers and hosts are even saying.

While I don't mind an elbow sleeve or two, they present an awful lot. I really have to search for a youthful short sleeve or tank that's not fly away or really long. Same with shorts. I don't want short shorts, but I'd also like to see options other than Bermudas. Same with Swim Dresses. I wish they'd also offer a few more tankinis or two piece styles.

The hosts are always commenting on how jackets, shirts, shorts, and skirts aren't cropped or cut like you find 20 & 30 something's looking to purchase offered at retail too.

While sadly, I'm not young anymore. I enjoy shopping with QVC & like some things I see. However, I would like to see a few more items like I mentioned. Not crazy cut pieces, but regular fitted items.

I think this is sometimes why I get frustrated at High prices trying to be explained away; especially for a dowdy looking floral pattern, cut, or regular fabric among other things. I feel like sometimes they're putting Luxury prices on Non Luxurious Garments.

Sorry for this long post, I just wondered if anyone else has noticed this? 💝🌸

Re: QVC Buyer Demographic

Sooner — Sun, 14 Apr 2024 17:55:06 GMT

I don't get frustrated with QVC because I mostly shop where they sell things that I like and wear. And now days, it's most often not QVC.

I like more modern styles, fewer prints than they sell, and the main reason is I buy natural fabrics they don't sell many of now, and their clothes run pretty big in some fit areas for me, even petites.

And there is a price/quality issue I am not so comfortable buying from them now. I can't depend on what I am ordering.

Re: QVC Buyer Demographic

Another new name Sue — Sun, 14 Apr 2024 17:57:04 GMT

Here's my 2 cents:

Many shoppers here are not in their 20's and 30's, but older with more expendable income. Possibly retired, kids gone. People younger are at work, tending the kids, no time for QVC shopping.

Re: QVC Buyer Demographic

cheriere — Sun, 14 Apr 2024 18:05:12 GMT

@Another new name Sue wrote:
Here's my 2 cents:

Many shoppers here are not in their 20's and 30's, but older with more expendable income. Possibly retired, kids gone. People younger are at work, tending the kids, no time for QVC shopping.

Well that's what I always thought too. That's why I've been confused by posts saying QVC is aiming for a new, young audience. I just can't ever see that happening.

Re: QVC Buyer Demographic

depglass — Sun, 14 Apr 2024 18:07:55 GMT

If these "younger" styles, like shorter tops, were not well received, like Candace Cameron Bure, why would they keep going with them? Or was there a specific issue with just her?

Re: QVC Buyer Demographic

cheriere — Sun, 14 Apr 2024 18:14:45 GMT

@Sooner wrote:
I don't get frustrated with QVC because I mostly shop where they sell things that I like and wear. And now days, it's most often not QVC.

I like more modern styles, fewer prints than they sell, and the main reason is I buy natural fabrics they don't sell many of now, and their clothes run pretty big in some fit areas for me, even petites.

And there is a price/quality issue I am not so comfortable buying from them now. I can't depend on what I am ordering.

So, you're saying, like me, you'd like to see more modern styles, prints, and fabrics and that the prices and quality are not good as well. 🌸

These are the reasons I get frustrated sometimes. I wear a very small size too. By the time a garment I do like gets to a decent clearance price, my size is always gone.😔

I just posted this because I've read so many threads where posters mentioned the younger demographic factor and reason for high prices. I was just wondering what others thought about this.

Sounds as though we enjoy the same styles and fabrics. Thank you for taking the time to respond.💝🌸

Re: QVC Buyer Demographic

cheriere — Sun, 14 Apr 2024 18:21:00 GMT

@depglass wrote:
If these "younger" styles, like shorter tops, were not well received, like Candace Cameron Bure, why would they keep going with them? Or was there a specific issue with just her?

Im not sure about Candace, but that's a good question.

I'd never wear a crop top myself lol.😃

I would just like to see some more short sleeve tops and tanks for summer. I remember when they used to have skinny tanks duos TSV's all the time. I never see those anymore.

I just always see threads where people are claiming this is the New QVC approach. If it is, I can't tell it lol.😃

Thanks for taking the time to respond.💝🌸

Re: QVC Buyer Demographic

SandySparkles — Sun, 14 Apr 2024 18:21:48 GMT

I believe they are now attempting to attract a younger audience, and it makes perfect business sense since their most RELIABLE demographic is aging!😁 Our buying power is a given, but the more youthful consumers have SO many more options available to them. The Q has NO choice but to try to compete for their shopping dollars.😊 Some of the designers like Kim Gravel, are now offering fashions that appeal to both.🥰

I have never done so, but I have seen other posters recommend messaging specific designers with suggestions on their social media pages. I think Louis Dell'Olio and a few others through the years have responded favorably and offered some of the requested items; longer length, shorter length, more colors, etc...🥰

Perhaps The Q will too.🤞🤞

~~~All we neeed is LOVE💖

Re: QVC Buyer Demographic

SilleeMee — Sun, 14 Apr 2024 18:26:11 GMT

Most younger shoppers don't buy their clothes from home shopping networks. Big-box stores and online retailers are where they go. Gen Z and millennials are more likely to spend money on clothes today. So who does that leave?...boomers and they're the ones making up the home shopping landscape of buyers.

Re: QVC Buyer Demographic

cheriere — Sun, 14 Apr 2024 18:31:40 GMT

@SilleeMee wrote:
Most younger shoppers don't buy their clothes from home shopping networks. Big-box stores and online retailers are where they go. Gen Z and millennials are more likely to spend money on clothes today. So who does that leave?...boomers and they're the ones making up the home shopping landscape of buyers.

That's EXACTLY my point! I don't know why posters would think QVC would even appeal to younger people?

All the styles and prices are all wrong for them.

Im really glad you shared this.💝🌸

Re: QVC Buyer Demographic

kaydee50 — Sun, 14 Apr 2024 18:32:44 GMT

Although that may be the stragegy, I don't see QVC or any shopping channel attracting younger--teens/20s/30s--viewers. Are those age brackets interested in Dyson's, endless anti-aging beauty products, overpriced clothing, etc., etc.????

Too many other shopping options unlike when QVC, et al started.

Re: QVC Buyer Demographic

spumoni99 — Sun, 14 Apr 2024 18:33:34 GMT

I agree there is no way my early 30's daughters shop from a shopping channel. I have also seen your picture, you are tiny and have a great figure, not average for the older age group! I mean that in the nicest way!

Re: QVC Buyer Demographic

Still Raining — Sun, 14 Apr 2024 18:42:09 GMT

QVC is absolutely marketing to those of a certain age 🙂. Just like Chicos, Talbots, Appleseeds and Coldwater Creek.

More of midrange in pricing and offering many plus sized items.

I am 74 and I know it and often appreciate it.

None of my kids will go near this place.

Re: QVC Buyer Demographic

cheriere — Sun, 14 Apr 2024 18:43:49 GMT

@SandySparkles wrote:
I believe they are now attempting to attract a younger audience, and it makes perfect business sense since their most RELIABLE demographic is aging!😁 Our buying power is a given, but the more youthful consumers have SO many more options available to them. The Q has NO choice but to try to compete for their shopping dollars.😊 Some of the designers like Kim Gravel, are now offering fashions that appeal to both.🥰

I have never done so, but I have seen other posters recommend messaging specific designers with suggestions on their social media pages. I think Louis Dell'Olio and a few others through the years have responded favorably and offered some of the requested items; longer length, shorter length, more colors, etc...🥰
Perhaps The Q will too.🤞🤞

~~~All we neeed is LOVE💖

Thanks for taking the time to respond to my post.😃🌸

So far, can't tell they're trying to target a younger audience at all. I agree that some of the items offered by Kim are a bit younger looking. I do like her shorts especially. I just wish the other brands, especially those owned by the Q would really offer some more youthful garments...and I'm 50 lol.

Maybe if people message like you said, it might make a difference.😃🌸

Re: QVC Buyer Demographic

cheriere — Sun, 14 Apr 2024 18:46:21 GMT

@kaydee50 wrote:
Although that may be the stragegy, I don't see QVC or any shopping channel attracting younger--teens/20s/30s--viewers. Are those age brackets interested in Dyson's, endless anti-aging beauty products, overpriced clothing, etc., etc.????

Too many other shopping options unlike when QVC, et al started.

I couldn't agree more. That age is never going to shop the Q! I can't even see this being a strategy they're using based on the clothes being offered lol. I don't know why folks keep saying this is their new approach.😃🌸

Re: QVC Buyer Demographic

granddi — Sun, 14 Apr 2024 18:50:56 GMT

I don't think younger means 20-30 yo.

For Q it probably means 40-55 yo. vs 55-75+ yo

Re: QVC Buyer Demographic

Sooner — Sun, 14 Apr 2024 18:51:10 GMT

@cheriere wrote:
@Sooner wrote:
I don't get frustrated with QVC because I mostly shop where they sell things that I like and wear. And now days, it's most often not QVC.

I like more modern styles, fewer prints than they sell, and the main reason is I buy natural fabrics they don't sell many of now, and their clothes run pretty big in some fit areas for me, even petites.

And there is a price/quality issue I am not so comfortable buying from them now. I can't depend on what I am ordering.

So, you're saying, like me, you'd like to see more modern styles, prints, and fabrics and that the prices and quality are not good as well. 🌸

These are the reasons I get frustrated sometimes. I wear a very small size too. By the time a garment I do like gets to a decent clearance price, my size is always gone.😔

I just posted this because I've read so many threads where posters mentioned the younger demographic factor and reason for high prices. I was just wondering what others thought about this.

Sounds as though we enjoy the same styles and fabrics. Thank you for taking the time to respond.💝🌸

@cheriere No I am saying whatever QVC does is what QVC does and I don't care. I am saying I buy where I find the clothing and quality I like to wear.

Why on earth would I care what QVD does? It's not my problem. I buy where I find what I want.

Re: QVC Buyer Demographic

cheriere — Mon, 15 Apr 2024 01:30:53 GMT

@spumoni99 wrote:
I agree there is no way my early 30's daughters shop from a shopping channel. I have also seen your picture, you are tiny and have a great figure, not average for the older age group! I mean that in the nicest way!

Lol, thank you. Believe me though I always say I'm the most outta shape thin person you've ever seen.😂

I completely agree that young people are never going to buy the clothes offered here. I don't know why I keep reading posts saying that's their new strategy, thus another reason for higher prices lol.

Funny enough, in that picture I'm QVC head to toe, PLW clearance jeans, Belle tank top, Fly London Shoes! Only my friends here would understand this outfit lol.😃🌸

Re: QVC Buyer Demographic

cheriere — Sun, 14 Apr 2024 18:52:29 GMT

@granddi wrote:
I don't think younger means 20-30 yo.
For Q it probably means 40-55 yo. vs 55-75+ yo

Lol, I'd never thought about it that way!😂

Re: QVC Buyer Demographic

Estellee — Sun, 14 Apr 2024 18:58:03 GMT

I don't think QVC caters to younger shoppers either. Prices are higher on the Q and many younger shoppers that I know prefer to shop Amazon, Kohl's, Penney's, Macy, etc but on line rather than in store.