topic Re: Surge Pricing for Fast Food in Community Chat

Surge Pricing for Fast Food

icezeus — Wed, 28 Feb 2024 17:01:33 GMT

I did try to search to make sure that this has not already been brought up, so forgive me if it has.

This morning while driving into the office I was listening to "Morning Joe", and when it came to the business segment, they mentioned that in 2025 Wendy's will be moving to a surge pricing business model.

Anyone who utilizes Uber or Lyft understands this term. Basically, they will charge you more for food during the busier times of the day. I would assume lunch and dinner hours.

I was just wondering how others felt about this. If successful, they surmised that other fast food chains would copy the practice. I am not a fan of Wendy's food, but I personally would not pay more for food just because of the time of day that it was.

*******UPDATE*******

This morning, Wendys released a statement stating that they never said that they would have Surge Pricing, but instead Dynamic pricing. Where prices would decrease and increase.

I think they are backpedaling since there was such a strong online reaction.

Re: Surge Pricing for Fast Food

tansy — Tue, 27 Feb 2024 19:16:16 GMT

It's a no-go for me.

Re: Surge Pricing for Fast Food

MamaWick — Tue, 27 Feb 2024 19:19:18 GMT

A hard no from me

Re: Surge Pricing for Fast Food

Kachina624 — Tue, 27 Feb 2024 19:19:53 GMT

I heard this on the news this morning and it occurred to me that Wendy's would be very easy to totally avoid.

Re: Surge Pricing for Fast Food

On It — Tue, 27 Feb 2024 19:21:50 GMT

That is crazy!

Re: Surge Pricing for Fast Food

Trinity11 — Tue, 27 Feb 2024 19:25:55 GMT

Probably some of the most artery clogging junk food that is often aimed at kids and teens. Anything they do that may deter them from eating that stuff is a good thing. I remember ordering a salad from them and the chicken had beef fat in it. Yes, beef fat in chicken.🥺😳

Re: Surge Pricing for Fast Food

deeva — Tue, 27 Feb 2024 19:27:18 GMT

I eat at Wendy's so infrequently it won't matter to me.

Re: Surge Pricing for Fast Food

4kitties — Tue, 27 Feb 2024 19:28:23 GMT

Nasty food. I would avoid it at any cost, knowing what I do today.

. I cannot remember the last time I ate at Wendy's. Many years ago and I think I had chili.

Re: Surge Pricing for Fast Food

beckyb1012 — Tue, 27 Feb 2024 19:28:28 GMT

I heard about this just this morning. I have been to Wendy's twice in the past 20 years.

Re: Surge Pricing for Fast Food

haddon9 — Tue, 27 Feb 2024 19:33:56 GMT

I can't remember the last time that I ate any fast food! I would rather spend a bit more and eat at a quality restaurant,

Re: Surge Pricing for Fast Food

elated — Tue, 27 Feb 2024 19:41:31 GMT

I think with inflation, this move will hurt their business. Maybe, the only food sales will be in the morning. People are complaining about the increase in McDonald's food prices. They are rethinking their pricing.

I don't eat fast food. Most of the time, the name states everything about the quality. It is easier to cook at home and know what you are eating.

Re: Surge Pricing for Fast Food

Carmie — Tue, 27 Feb 2024 19:58:46 GMT

It doesn't matter to me. I don't eat fast, or take-out food.

I don't think it is a good business idea to advertise that food will cost more during the busiest hours.

A better idea is to offer discount pricing during noncore hours. That way you might attract new customers, and not chase the regulars away....much like happy hour.

Re: Surge Pricing for Fast Food

shoptilyadropagain — Tue, 27 Feb 2024 20:02:18 GMT

I eat fast food occasionally but have never been fond of Wendy's so I never eat there. The surge pricing at Wendy's won't affect me but I do believe other places will eventually do the same.

Re: Surge Pricing for Fast Food

Mersha — Tue, 27 Feb 2024 20:08:25 GMT

I am guessing during the "surge" times of the day, they need more people working to fulfill orders.

So, let's increase prices to alleviate the cost of the additional employees by raising food prices.

In the end, if people wish to purchse that food, they will gladly pay the extra.

Re: Surge Pricing for Fast Food

ellaphant — Tue, 27 Feb 2024 20:31:58 GMT

I don't eat red meat or fried food. Never eat fast food, so no big deal for me.

Re: Surge Pricing for Fast Food

GinaV24 — Tue, 27 Feb 2024 20:37:52 GMT

I heard this on the news this morning too @icezeus. I can tell you that it is a hard no from me, too. The first time I get charged extra $ by a fast food restaurant because it is lunch or dinner time (gee when else would most of us go), it will be the last time I buy food from them.

I don't eat FF that often but once in a while I enjoy getting cheese fries but I can live w/o them.

Re: Surge Pricing for Fast Food

Shelbelle — Tue, 27 Feb 2024 20:51:26 GMT

Similar to Early Bird specials !!!

Re: Surge Pricing for Fast Food

Rockycoast — Tue, 27 Feb 2024 21:32:06 GMT

Does not affect me. I don’t eat at fast food or chain restaurants. Their food is ******. Plus fast food places like McDonalds, Wendy’s make obscene profits so there is no need to raise prices.

Re: Surge Pricing for Fast Food

VanSleepy — Tue, 27 Feb 2024 21:58:13 GMT

I used to eat fast food once in a while, but hardly any at all in the past several years. A few months ago a friend wanted to go to Chick-fil-a. When it was rung up and I saw how much it cost, no reason to eat FF anymore. You can go to a restaurant for the same and better food for not much more.

Re: Surge Pricing for Fast Food

Jaspertimes — Tue, 27 Feb 2024 22:05:06 GMT

Another reason to eat good food at home or take lunch from home.