topic Re: Curious - average age of the QVC customer in Community Chat

Curious - average age of the QVC customer

wifey2qt — Wed, 28 Dec 2022 09:40:39 GMT

What is the average age of the Q customer base? My guess is 70-75 based on the majority of items presented, it seems that most items are geared towards a more "mature" crowd.......

I'm between 55-60 and am starting to feel too young to shop here .... which is really kind of funny LOL ( at least to me )

Re: Curious - average age of the QVC customer

meallen616 — Wed, 28 Dec 2022 09:43:20 GMT

I'm 71, and, I started very early on...

Re: Curious - average age of the QVC customer

LizzieInSRQ — Wed, 28 Dec 2022 10:50:26 GMT

@wifey2qt wrote:
What is the average age of the Q customer base? My guess is 70-75 based on the majority of items presented, it seems that most items are geared towards a more "mature" crowd.......
I'm between 55-60 and am starting to feel too young to shop here .... which is really kind of funny LOL ( at least to me )

Since no one here works for Qurate in the marketing analytics dept., there will not be a real answer, only speculation from armchair QVC executives.

Re: Curious - average age of the QVC customer

SouthernBee — Wed, 28 Dec 2022 11:11:40 GMT

I am 68 and started in 1987. My QVC shopping has really decreased with only two purchases in 2022. I do a lot of shopping on line but also a lot of research for the best deal and looking for free shipping and discount coupons.

Re: Curious - average age of the QVC customer

qualitygal — Wed, 28 Dec 2022 11:20:21 GMT

who said that? LOL

Re: Curious - average age of the QVC customer

Carmie — Wed, 28 Dec 2022 13:37:42 GMT

Since QVC doesn't ask your DOB when you order or open an account, I doubt anyone can answer this question.

I would guess an older customer makes up the bulk of QVC's sales though.

I do know that my children....in their 40's never shop at QVC or any other shopping channel or even admit something they have was purchased there if it was gifted to them.

i don't see shopping channel companies having a great future. They do not appeal to the younger crowd.

Re: Curious - average age of the QVC customer

pupwhipped — Wed, 28 Dec 2022 11:58:03 GMT

@LizzieInSRQ wrote:
@wifey2qt wrote:
What is the average age of the Q customer base? My guess is 70-75 based on the majority of items presented, it seems that most items are geared towards a more "mature" crowd.......
I'm between 55-60 and am starting to feel too young to shop here .... which is really kind of funny LOL ( at least to me )

Since no one here works for Qurate in the marketing analytics dept., there will not be a real answer, only speculation from armchair QVC executives.

This.

Summed up and succinctly said, @LizzieInSRQ.

Re: Curious - average age of the QVC customer

Caaareful Shopper — Wed, 28 Dec 2022 12:33:07 GMT

@wifey2qt

Qurate is a public company. Yes, you can find that out. They publish their financials and all investor relations information online.

All you have to do is look up their 2022 Investor Presentation, right from either the QVC or HSN webpage at the bottom where they have links to Qurate.

This is an excerpt from Qurate's Liberty Investor Meeting presentation:

Knowing the Core Customer We Serve

THE QVC & HSN CORE CUSTOMER

• Loves to shop
• Avg. age low 60’s; new customers slightly younger 53 – 57
• More affluent
• Grown children who are out of house, many have grandchildren
• Regaining their time, can focus on shopping for themselves and their family
• Age ~35 is sweet spot for improvements in consideration

When a simple question is posted, sometimes the answer is right in front of us.

Re: Curious - average age of the QVC customer

CalminHeart — Wed, 28 Dec 2022 12:42:46 GMT

@wifey2qt wrote:
What is the average age of the Q customer base? My guess is 70-75 based on the majority of items presented, it seems that most items are geared towards a more "mature" crowd.......
I'm between 55-60 and am starting to feel too young to shop here .... which is really kind of funny LOL ( at least to me )

I'm almost 69 and feel too young to shop here. Most people my age and older don't want polyester clothes, tons of spandex, gawdy prints, etc.

People of all ages do buy polyester clothes but I sure don't see much of it around here.

Q goes for cheap instead of quality. Polyester is cheap and it's still polyester no matter what cute name SG or others give it. To me, it's like wearing a plastic bag.

Re: Curious - average age of the QVC customer

kaydee50 — Wed, 28 Dec 2022 12:54:08 GMT

And I wonder what the average income is of those on these forums.

Re: Curious - average age of the QVC customer

4kitties — Wed, 28 Dec 2022 12:55:38 GMT

I stopped buying clothing from the Q many years ago. They never fit me properly and just were different from clothing I bought in stores.

I mostly bought makeup and philosophy products.

Re: Curious - average age of the QVC customer

SloopJohnB — Wed, 28 Dec 2022 13:18:44 GMT

@wifey2qt wrote:
What is the average age of the Q customer base? My guess is 70-75 based on the majority of items presented, it seems that most items are geared towards a more "mature" crowd.......
I'm between 55-60 and am starting to feel too young to shop here .... which is really kind of funny LOL ( at least to me )

As for me, I will say it LOUD and proud...62

Re: Curious - average age of the QVC customer

gidgetgh — Wed, 28 Dec 2022 13:33:26 GMT

I'm 67 now and have been shopping with QVC since CVN merged with them in 1989.

Re: Curious - average age of the QVC customer

PhilaLady1 — Wed, 28 Dec 2022 18:25:00 GMT

Knowing the Core Customer We Serve

THE QVC & HSN CORE CUSTOMER

• Loves to shop
• Avg. age low 60’s; new customers slightly younger 53 – 57
• More affluent
• Grown children who are out of house, many have grandchildren
• Regaining their time, can focus on shopping for themselves and their family
• Age ~35 is sweet spot for improvements in consideration

This is interesting. Wonder where this info comes from. Synchrony bank maybe? And QVC's own records? I have been a QVC shopper for 30 years and I only fit into the first point, I love to shop.

Age, started in my mid 30's and now in mid 60's

Income, mostly low to low middle, made it to slightly over middle in my mid 50's.

My grown son in his mid 30's lives with me and my DH and always has.

I have no grandchildren and probably never will.

Regarding regaining time to focus on myself, i.e. shopping, the reason I began and continue shopping on QVC is the opposite, I rarely had time for myself working full time hours and going overtime almost every week, plus total commute time 2 hours a day. The easiest way to shop was QVC instead of wasting my free time driving around going in and out of stores.

Am I the exception or has QVC misunderstood who their customers are.

Re: Curious - average age of the QVC customer

Caaareful Shopper — Wed, 28 Dec 2022 13:59:37 GMT

@PhilaLady1 All good questions.

QVC has between 9 million to 10 million customers. There will always be great numbers of exceptions to their defined core customer.

But I think millions of dollars into marketing strategies means they must have metrics that support their findings.

Re: Curious - average age of the QVC customer

goldensrbest — Wed, 28 Dec 2022 14:01:29 GMT

I just turned 71 ,the 26th,by the way no one wished me a happy birthday!!

Re: Curious - average age of the QVC customer

LindaSal — Wed, 28 Dec 2022 14:07:10 GMT

Happy Birthday @goldensrbest !!!!!!

Re: Curious - average age of the QVC customer

BarbieDollToo — Wed, 28 Dec 2022 14:12:01 GMT

@wifey2qt wrote:
What is the average age of the Q customer base? My guess is 70-75 based on the majority of items presented, it seems that most items are geared towards a more "mature" crowd.......
I'm between 55-60 and am starting to feel too young to shop here .... which is really kind of funny LOL ( at least to me )

@wifey2qt Curiously you ask the age of others but you state your age with a 5 year leeway. Is that why you only ask the average age?

Re: Curious - average age of the QVC customer

SeaMaiden — Wed, 28 Dec 2022 14:13:09 GMT

I started shopping when I was age 31 in 1986...still here now 67...first purchase was an 8 track tape rewinder so you know it was a while ago!😄

Re: Curious - average age of the QVC customer

SeaMaiden — Wed, 28 Dec 2022 14:16:46 GMT

@goldensrbest Happy wonderful 71❤️🙂👍