topic Re: IMO QVC is Skewing Younger in Community Chat

IMO QVC is Skewing Younger

beach-mom — Wed, 06 Oct 2021 06:28:47 GMT

I know it's been said, but TPTB are directing us to other social platforms. I'm not comfortable with a lot of those.

It started out as a privacy issue, then a friend's DS got into trouble. Another friend had a stalker. Because they had been friends in school a while back, she "accepted" him, He wouldn't leave her alone and commented on every single thing she posted. She didn't want to block him because she once knew him and they had friends in common.

So I prefer to do it this way. It seems a lot of others prefer it too, and a lot of us seem to all be over 50 or so.

It seems to me QVC is more concerned about the younger crowd. Do the statistics show that?

I just can't believe TPTB want to lose the consumers who built them up!

I did join the new board. It's good to "see" familiar faces there!

Re: IMO QVC is Skewing Younger

gertrudecloset — Wed, 06 Oct 2021 08:28:46 GMT

@beach-mom wrote:
I know it's been said, but TPTB are directing us to other social platforms. I'm not comfortable with a lot of those.

It started out as a privacy issue, then a friend's DS got into trouble. Another friend had a stalker. Because they had been friends in school a while back, she "accepted" him, He wouldn't leave her alone and commented on every single thing she posted. She didn't want to block him because she once knew him and they had friends in common.

So I prefer to do it this way. It seems a lot of others prefer it too, and a lot of us seem to all be over 50 or so.

It seems to me QVC is more concerned about the younger crowd. Do the statistics show that?

I just can't believe TPTB want to lose the consumers who built them up!

I did join the new board. It's good to "see" familiar faces there!

Some stats suggest that a younger target is on facebook. They likely are younger than 70. The big question isn't the target audience though. The big question is what does QVC have to offer this new target audience? Millenials and younger folk want things quick, fast and in a hurry. They will not be dealing with Q's failures. They don't want the fashion either.

Re: IMO QVC is Skewing Younger

Nataliesgramma — Wed, 06 Oct 2021 09:37:36 GMT

The younger shoppers use Amazon...they want their stuff 'yesterday'....

Re: IMO QVC is Skewing Younger

BalletBabe — Wed, 06 Oct 2021 10:20:04 GMT

They will never get the younger crowd.

#1 The clothes they sell are NOT what the younger people want. The prices are ridiculous.The younger crowds do not wear layers of clothing.

#2 They are not going to sit and watch QVC. Actually unless you enjoy a 24 hr infomercial, No one wants to.

#3 The younger groups will not tolerate their posts being deleted.

#4 They will NEVER pay the high food prices that QVC wants.

#5 When QVC started people stayed home with their kids. Today everyone works. No one has time to watch a 24 hour infomercial.

#6 There is a ton of online places to shop online. It wasn't like that when QVC started.

#7 Do you think any young person is going to wait weeks for a order?

Re: IMO QVC is Skewing Younger

pupwhipped — Wed, 06 Oct 2021 11:39:34 GMT

Yes, here's your dumb bottom line, QVC.

The younger crowd you want will never shop with you.

And the older crowd, who built the company and keep it afloat, you are now running off in droves...literally.

DO the math!

Re: IMO QVC is Skewing Younger

PamfromCT — Wed, 06 Oct 2021 12:23:30 GMT

All so true. My DD and DIL would never shop at the Q. First, they have their established sites for clothing. And even more importantly, they don’t have the time and energy to watch QVC shows.

So, the older crowd, many free of paying for braces and college tuitions, have money to spend on what they want, not just need. And many, like myself, buy stuff for others at the Q.

For any business to be successful, they first must identify their “target audience.” Marketing 101.

Speaking of Target, that chain is doing very well. Appealing to those who want discount shopping in a more upscale environment. Off topic, but an example of smart leadership at the top.

Re: IMO QVC is Skewing Younger

agb80 — Wed, 06 Oct 2021 13:04:50 GMT

@BalletBabeall true statements.

Re: IMO QVC is Skewing Younger

agb80 — Wed, 06 Oct 2021 13:12:33 GMT

A few times a month I go to Walmart with my husband to pickup his meds because we chose Humana Part D. Not sure yet if that was a good idea....but we have to pass the clothing section and super cute clothing there made with some heft...not flimsy at all and at rock bottom prices.

Re: IMO QVC is Skewing Younger

Rockycoast — Wed, 06 Oct 2021 13:18:21 GMT

You nailed it @BalletBabe . qvc does not offer the younger consumer what they are looking for. My daughters call the clothing they offer "grandma clothes" and I wholeheartedly agree with them and i'm in my mid 60's. Moving to FB is a bad management decision. QVC won't get younger consumers because of what they offer, the outrageous prices and poor shipping which has been going on for years. Just my opinion, but I don't see nearly as bright a future for the Q as their management does.

@BalletBabe wrote:
They will never get the younger crowd.
#1 The clothes they sell are NOT what the younger people want. The prices are ridiculous.The younger crowds do not wear layers of clothing.
#2 They are not going to sit and watch QVC. Actually unless you enjoy a 24 hr infomercial, No one wants to.
#3 The younger groups will not tolerate their posts being deleted.
#4 They will NEVER pay the high food prices that QVC wants.
#5 When QVC started people stayed home with their kids. Today everyone works. No one has time to watch a 24 hour infomercial.
#6 There is a ton of online places to shop online. It wasn't like that when QVC started.
#7 Do you think any young person is going to wait weeks for a order?

Re: IMO QVC is Skewing Younger

MalteseMomma — Wed, 06 Oct 2021 18:51:14 GMT

@Nataliesgramma wrote:
The younger shoppers use Amazon...they want their stuff 'yesterday'....

@Nataliesgramma

At 83.so do I...................lol

Re: IMO QVC is Skewing Younger

chickenbutt — Wed, 06 Oct 2021 18:57:54 GMT

@BalletBabe wrote:
They will never get the younger crowd.
#1 The clothes they sell are NOT what the younger people want. The prices are ridiculous.The younger crowds do not wear layers of clothing.
#2 They are not going to sit and watch QVC. Actually unless you enjoy a 24 hr infomercial, No one wants to.
#3 The younger groups will not tolerate their posts being deleted.
#4 They will NEVER pay the high food prices that QVC wants.
#5 When QVC started people stayed home with their kids. Today everyone works. No one has time to watch a 24 hour infomercial.
#6 There is a ton of online places to shop online. It wasn't like that when QVC started.
#7 Do you think any young person is going to wait weeks for a order?

ITA with all of this. That's why I'm gobsmacked that they seem to be going for the younger crowd. I get it that we will all age out of, well life, at some point sooner than later. But if they want the younger crowd they need to change every single thing.

Re: IMO QVC is Skewing Younger

deeva — Wed, 06 Oct 2021 19:03:22 GMT

They should replace any host over 40 if they want to attract younger shoppers. And hire a bunch of influencers.
I can't see QVC being around five years from now.

Re: IMO QVC is Skewing Younger

PickyPicky3 — Wed, 06 Oct 2021 19:48:23 GMT

I see that QVC posted a social media strategist position recently on Linked In and mentioned knowledge of TikTok. Doesn't that have a really young demographic, like under 18?

Re: IMO QVC is Skewing Younger

ellaphant — Wed, 06 Oct 2021 19:54:58 GMT

Skewing younger? Hilarious!

Ever seen the audience at a Q event? Quite old!

Re: IMO QVC is Skewing Younger

PickyPicky3 — Wed, 06 Oct 2021 22:11:25 GMT

I looked up TikTok demographics and 10-19, 20-29, 30-39, and 40-49 are all close. Only 50+ was different with only 11% of users.

QVC also was looking for experience with producing content for Instagram Reels, which I would guess has a wide age group of users.

Re: IMO QVC is Skewing Younger

nomar — Wed, 06 Oct 2021 22:20:10 GMT

Wonder what the age of this new CEO is. Probably grew up with technology and a phone glued in his hand. Ferget about us oldies, but one day he will be outdated also .Outdated happens fast nowadays.

Re: IMO QVC is Skewing Younger

MG Chris — Wed, 06 Oct 2021 22:26:30 GMT

@PickyPicky3 wrote:
I see that QVC posted a social media strategist position recently on Linked In and mentioned knowledge of TikTok. Doesn't that have a really young demographic, like under 18?

Not at all. People of all ages are on TikTok and unfortunately, message boards are archaic. Social media is the thing now and that's the way we're headed. Everything will be done through social media.

Re: IMO QVC is Skewing Younger

Johnnyeager — Wed, 06 Oct 2021 22:34:58 GMT

Mr. Rawlinson is 45.

Re: IMO QVC is Skewing Younger

Highlands72 — Wed, 06 Oct 2021 22:37:39 GMT

My students are primarily twenty-something; my children are teen and pre-teen. Shopping via TV in general, and QVC in particular, are not on the radar of either group.

My mother is seventy. QVC has been a part of her viewing and shopping experience for more than twenty years. She enjoys the TV programming.

I won't say they will never get the younger group(s) to gravitate toward QVC, but I am sure that the model will have to change drastically for it to happen. Current hosts and programs will have to "age out" with my Mom's generation, as TV presentations of any kind will probably not attract anyone much younger.

Re: IMO QVC is Skewing Younger

PickyPicky3 — Wed, 06 Oct 2021 22:52:02 GMT

@MG Chris wrote:
@PickyPicky3 wrote:
I see that QVC posted a social media strategist position recently on Linked In and mentioned knowledge of TikTok. Doesn't that have a really young demographic, like under 18?
Not at all. People of all ages are on TikTok and unfortunately, message boards are archaic. Social media is the thing now and that's the way we're headed. Everything will be done through social media.

Is this because you can do much more with the technology of social media, or because written language communication is less important? Or something else?