topic Re: Do you fall for this gimmick? in Community Chat

Do you fall for this gimmick?

SeaMaiden — Thu, 16 Sep 2021 14:16:22 GMT

QVC shows a price of $59.98....instead of $60.00.....

Do you by more when they do this? I guess the psychology of the mind seeing "less than" sells more... like 99 cents instead of a $1.00.

personally I do not. I see the REAL price. I would only buy it IF I really wanted it...or felt the price was a good fair price.

Re: Do you fall for this gimmick?

Goldengate8361 — Thu, 16 Sep 2021 14:19:02 GMT

Well, everybody - and I mean everybody - does this. It might even seem odd if they DIDN"T do that......It's been done forever - by every retailer.

Re: Do you fall for this gimmick?

Anonymous032819 — Thu, 16 Sep 2021 14:19:32 GMT

QVC is not the only place that does this. Look around you. It's everywhere. From the grocery store to the gas station.

Re: Do you fall for this gimmick?

Venezia — Thu, 16 Sep 2021 14:21:10 GMT

Every retailer since the dawn of time has done that, it's not just QVC.

Every store I've ever gone into has prices like $49.99, $19.99 or, if they're being generous, $14.95. It's nothing new.

It's a well-known psychological tactic. Me? I've always rounded up and added tax!

Re: Do you fall for this gimmick?

SeaMaiden — Thu, 16 Sep 2021 14:22:17 GMT

@Anonymous032819 wrote:
QVC is not the only place that does this. Look around you. It's everywhere. From the grocery store to the gas station.

@Venezia @Anonymous032819 Yes, I know this....but QVC does it A LOT

Re: Do you fall for this gimmick?

Venezia — Thu, 16 Sep 2021 14:24:44 GMT

@SeaMaiden - Every retailer does it all the time! Do you know of any that don't? I certainly don't know any retailer that only sells items with even-amount prices. Not even in the grocery store.

Re: Do you fall for this gimmick?

Krimpette — Thu, 16 Sep 2021 14:50:58 GMT

I'm old and in all my years, I've always seen it this way all the time from all retailers. Which ones don't do it this way?

Re: Do you fall for this gimmick?

rms1954 — Thu, 16 Sep 2021 14:52:49 GMT

I don't feel it's a gimmick at all, and as the others said, it's not something just QVC does. So every store and everwhere I shop I see it, so I don't give it a second thought.

Re: Do you fall for this gimmick?

rms1954 — Thu, 16 Sep 2021 14:59:46 GMT

Prices ending in 99 cents are powerful because we are conditioned to think 99 cents is a bargain, no matter how small the saving. It's interesting that people don't perceive much difference in value between items priced at $20 and $25. But drop the price by one penny, and they perceive great difference between $19.99 and $24.99.

The power of the number "9" isn't confined to the cents column, either.

One American clothing retailer experimented by changing the price of a dress from $34 to $39 dollars and increased sales by over 30%. Meaning – higher prices ending in a "9" will actually outperform lower prices – on the very same product.

The alluring thing about 99-cent pricing is that it feels like a sale price. It's a game stores have played with us for decades.

Re: Do you fall for this gimmick?

Carmie — Thu, 16 Sep 2021 15:56:25 GMT

If I want something, I will buy it... 59.98 or $50, it doesn't make a difference. I have seen this type of pricing all of my life. I have probably saved qjuite a few pennies by now and they add up.

What really gets me is gas prices. $3.00 9/10 a gallon. I can't figure why they go to all the bother to save us 1/10 of a cent. So, big whoop..we save 1 penny for every 10 gallons we buy. I wonder what happens if we buy exactly one gallon..do we get change?

Re: Do you fall for this gimmick?

SeaMaiden — Thu, 16 Sep 2021 15:26:42 GMT

@rms1954 wrote:
Prices ending in 99 cents are powerful because we are conditioned to think 99 cents is a bargain, no matter how small the saving. It's interesting that people don't perceive much difference in value between items priced at $20 and $25. But drop the price by one penny, and they perceive great difference between $19.99 and $24.99.

The power of the number "9" isn't confined to the cents column, either.

One American clothing retailer experimented by changing the price of a dress from $34 to $39 dollars and increased sales by over 30%. Meaning – higher prices ending in a "9" will actually outperform lower prices – on the very same product.

The alluring thing about 99-cent pricing is that it feels like a sale price. It's a game stores have played with us for decades.

@rms1954 Interesting!

Re: Do you fall for this gimmick?

Lipstickdiva — Thu, 16 Sep 2021 15:30:24 GMT

I don't understand the superior attitude over this.

No one is "falling" for anything. The REAL price is $59.98. I think most people are smart enough to realize that's basically $60.00. Do you think all stores should just round their prices so there are no cents?

Are we complaining for the sake of complaining at this point?

Re: Do you fall for this gimmick?

CrazyDaisy — Thu, 16 Sep 2021 15:41:41 GMT

Unless the only place you ever shop is The Dollar Store, this type of pricing is done everywhere.

Re: Do you fall for this gimmick?

Stormygirl — Thu, 16 Sep 2021 16:23:18 GMT

I know what you mean and yes I have fallen for it a few times. Hehe! Now I have a saying "If I dont need it ...well then its not a good bargain".LOL Seems to be working quite well for me at least and find myself not participating in any impulse buying. ....well not much buying at all anywhere really. Cheers!

Re: Do you fall for this gimmick?

catter70 — Thu, 16 Sep 2021 16:28:59 GMT

I always round up to the next dollar amount.

Re: Do you fall for this gimmick?

SilleeMee — Thu, 16 Sep 2021 16:45:06 GMT

It's a marketing tactic, not a gimmick. Been around forever.

Re: Do you fall for this gimmick?

godi — Thu, 16 Sep 2021 16:48:23 GMT

Target also does this. I noticed it on shelf signage. No I do not fall for it. Well, unless I need it.

Re: Do you fall for this gimmick?

lgfan — Thu, 16 Sep 2021 17:00:01 GMT

QVC is not the only place that does this business practice. It is a proven business tactic that people think that they are getting a bargain if a price is 9.99 instead of 10.00 dollars. All of the stores use this business tactic. Even realtors use this tactic. How many houses do you see for sale for 599,999 instead of 600,000.

Re: Do you fall for this gimmick?

Ladybug724 — Thu, 16 Sep 2021 17:00:33 GMT

@godi wrote:
Target also does this. I noticed it on shelf signage. No I do not fall for it. Well, unless I need it.

@godi I Was just thinking the opposite. Target doesn't seem to do this as often.

Especially when you first walk in and there's that dollar section, everything is priced at 1.00, 2.00, 3.00, and so on.

Re: Do you fall for this gimmick?

Puppy Lips — Thu, 16 Sep 2021 17:00:07 GMT

I remember one time when Lisa Robertson was presenting an item, the price was $XX.02. She made a joke that QVC had to get the extra 2 cents.

It was funny, whether or not her "boss" liked the comment.

She was a good host. And while I do not obsess over her like other people, very few of the current hosts come close to her sales and entertaining skill, in my opinon.