McFlop: McDonald’s stuck with millions of unsold wings

shesallthat — Fri, 20 Dec 2013 21:12:44 GMT

now they are trying to find "creative" ways to get rid of them!!

you've been warned!!

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McDonald's has 10 million pounds of Mighty Wings it needs to sell soon.

The wings, which represent 20% of the chicken wings produced for a promotion, are in frozen storage, writesJulie Jargon at The Wall Street Journal.

Here are some of the reasons they flopped.

Price: In McDonald's terms, Mighty Wings are a premium product. The wings come in packs of three for $3.69, five for $5.59, and 10 for $9.69. Thompson said the prices, which are similar to Buffalo Wild Wings, were “not the most competitive.”
Spice: Thompson said the wings were too spicy for many customers' tastes.
Appearance: The Mighty Wings looked too much like "McNuggets with bones," writes Susan Berfield at Bloomberg Businessweek.
Economy: Many McDonald's customers are still struggling financially—and are more likely to spend their hard-earned money on a tried-and-true favorite.

The fast food giant is currently implementing a plan to get rid of the wings.

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