topic Re: One channel live (sometimes) and so few items in Community Chat

One channel live (sometimes) and so few items

Mominohio — Wed, 22 Jul 2020 13:53:33 GMT

being shown. How does QVC think it is going to profit like this?

I just looked at what has been aired since midnight and it is now pushing 10 am ET. There have only been 18 products shown on air in those hours (not counting the reruns that now run in the middle of the night).

How can that draw viewers, sell product, and keep the company competitive.

I worked in retail for many years. I'm no marketing expert. But I don't see this as a good thing, in any way, shape or form. Going from two almost full time channels and one repeat channel, to two that are re runs, and one that is showing very little new?

Good luck with this model QVC, it certainly isn't holding my interests.

Re: One channel live (sometimes) and so few items

Bri369 — Wed, 22 Jul 2020 13:59:26 GMT

It boggles my mind.

QVC was so innovative back in the day. They have thousands of products in their inventory. I really don't know how they're going to survive.

Re: One channel live (sometimes) and so few items

IMW — Wed, 22 Jul 2020 14:07:13 GMT

@Mominohio right you are. One quasi live channel and one big 🥱.

I no longer watch, and am starting not to check "recently on

air" items. I'm no longer consistently able to access LTS and PTS. The last item I purchased was on July 2nd was SHIPPED two days ago.

The facts speak volumes, I'll save $ and reduce clutter.

Re: One channel live (sometimes) and so few items

Mominohio — Wed, 22 Jul 2020 14:08:37 GMT

@Bri369 wrote:
It boggles my mind.

QVC was so innovative back in the day. They have thousands of products in their inventory. I really don't know how they're going to survive.

@Bri369

Indeed! This is exactly my thought process. They were so innovative back in the day, and they just aren't keeping up.

I already think their shipping model was killing them, especially with younger customers who are into free shipping and just a couple of days to deliver.

Then add to it that they created extra channels that were supposed to expand the options of products being shown live at any given time, then took that all away right now and have been reduced to showing just a few items per hour again, and I really don't how they think it will hold the consumer's attention.

Re: One channel live (sometimes) and so few items

kaydee50 — Wed, 22 Jul 2020 14:09:22 GMT

What has worked in the past does not work now. People's attention spans are short (I know mine is--LOL!!) QVC has thousands of items in inventory that are never shown. Why not? Personally, I think more hosts contracts should not be renewed. That many people are not needed. Focus on the products.

Re: One channel live (sometimes) and so few items

Bri369 — Wed, 22 Jul 2020 14:11:28 GMT

@Mominohio wrote:
@Bri369 wrote:
It boggles my mind.

QVC was so innovative back in the day. They have thousands of products in their inventory. I really don't know how they're going to survive.

@Bri369

Indeed! This is exactly my thought process. They were so innovative back in the day, and they just aren't keeping up.

I already think their shipping model was killing them, especially with younger customers who are into free shipping and just a couple of days to deliver.

Then add to it that they created extra channels that were supposed to expand the options of products being shown live at any given time, then took that all away right now and have been reduced to showing just a few items per hour again, and I really don't how they think it will hold the consumer's attention.

Well, they need to make some tough decisions if they're going to survive. It might be time for some leadership decisions.

Re: One channel live (sometimes) and so few items

Love my grandkids — Wed, 22 Jul 2020 14:21:40 GMT

@Mominohio The only thing I disagree with you about is the younger audience. I'm 72 and have a GD is her 20's and that age group and 30 year olds have never been an audience for QVC as I know from talking to a bunch of them in the past when I was working.

Re: One channel live (sometimes) and so few items

Laura14 — Wed, 22 Jul 2020 14:22:35 GMT

If they would change their shipping model to one that is more expected, they would probably make it up in volume.

Either go free at a certain price point and/or include it by either bumping the prices or selling their own QVC membership to include it. Ring an Amazon bell, anyone?

And please stop the per item charging. That went out of style decades ago along with catalogs. It completely eliminates anyone like me who honestly wouldn't mind sitting down for a show and filling up a cart with new beauty items to try and/or fashions, cooking, etc.

Re: One channel live (sometimes) and so few items

Sooner — Wed, 22 Jul 2020 14:23:45 GMT

I think the decisions have been made and the handwriting is on the wall.

Re: One channel live (sometimes) and so few items

Bri369 — Wed, 22 Jul 2020 14:35:56 GMT

My 23 year old daughter would definitely order Beauty products from QVC. They carry a lot of the lines she's interested in. But when you can order from Nordstrom or Sephora with free shipping and get it quicker, why order from QVC?

Most of the presentations are hard to watch. It wasn't necessary to have 2 hosts and a vendor for a lot of their presentations.

I know for me, Christmas in June/July is a huge turn off.

Their processing times are horrendous. It's not just one thing. It's the combination of problems that have led to their demise. Their financials reflect that and have for years.

Re: One channel live (sometimes) and so few items

Regal Bee — Wed, 22 Jul 2020 14:28:57 GMT

QVC is no longer holding my interest. The variety is gone.

Also, seeing my husband's packages arriving in two to three days from Amazon while I sit and wait weeks on some of mine is growing old. I waited three weeks on a makeup compact.....just nuts.

I am rethinking much of my shopping..........it is time.

Re: One channel live (sometimes) and so few items

Mominohio — Wed, 22 Jul 2020 14:33:42 GMT

@Love my grandkids wrote:
@Mominohio The only thing I disagree with you about is the younger audience. I'm 72 and have a GD is her 20's and that age group and 30 year olds have never been an audience for QVC as I know from talking to a bunch of them in the past when I was working.

I'm going to be 60, but when I was in my 30's I was an avid QVC watcher/shopper, as were many of my friends and acquaintances of the same age group. QVC has always been more popular with older groups, but they once were making inroads with the younger demographics a couple of decades ago.

But today's 20 and 30 somethings are definitely not going to be QVC's major demographic. They are trying to market to them, but they can't or won't offer what they want in selection, shipping, etc.

Re: One channel live (sometimes) and so few items

Still Raining — Wed, 22 Jul 2020 14:34:19 GMT

I can remember rushing around so I could sit there for that wonderful hour of silver. All kinds of designs and sometimes stones. Still have a lot, it was good stuff. Now?

Re: One channel live (sometimes) and so few items

ScrapHappy — Wed, 22 Jul 2020 14:37:28 GMT

Maybe QVC is having difficulty getting items (inventory) to show on air? I've shopped for furniture recently and several different stores and one of the first thing they check is in stock availability on delivery date(s) if you're interested in anything. For the most part, inventory is very low and delivery is sometimes 6-8 weeks out. I also looked at chandeliers and owner on the store went on and on and on about the same thing. Not being able to get inventory.

Re: One channel live (sometimes) and so few items

CorrTor — Wed, 22 Jul 2020 15:08:12 GMT

With the elimination of live programming from QVC2, will the main channel go back to 24 hours of live programming?

Re: One channel live (sometimes) and so few items

kaydee50 — Wed, 22 Jul 2020 15:08:53 GMT

@Mominohio When I was in my 30s QVC was a novelty. Very few if any people had computers (this was in the early 1980s's when QVC/HSN got started). Watching the shopping channels was great fun. And no stores had websites.

Now every store has a website with a wide variety of products. And free or reduced shipping. And of course Amazon. QVC cannot or will not compete with any of those sources. Young people do not shop here and as they age they won't either. JMHO!!

Re: One channel live (sometimes) and so few items

Porcelain — Wed, 22 Jul 2020 15:20:20 GMT

They have such a valuable platform and they're just squandering it. Amazon is trying to create what QVC already has. Amazon has different streaming shows based on the different categories of products.

QVC is the best way to sell items that need to be demonstrated and/or explained and/or shown in detail from all angles. Items that would be harder to sell just off the shelf in a store or from a catalog or website. Items where it is not immediately obvious what they do or why you would want them.

And instead of playing to their strengths, QVC is trying to turn their hosts into low skilled Best Buy salesmen, all patter and zero knowledge or detail, and they're trying to turn the buying experience into being more like a catalog or Amazon. Amazon is going to eventually make their shows more popular (because they will be entertaining yet worthwhile to watch) than QVC's and then it will be completely over.

Re: One channel live (sometimes) and so few items

shaggygirl — Wed, 22 Jul 2020 15:33:52 GMT

@ScrapHappy wrote:
Maybe QVC is having difficulty getting items (inventory) to show on air? I've shopped for furniture recently and several different stores and one of the first thing they check is in stock availability on delivery date(s) if you're interested in anything. For the most part, inventory is very low and delivery is sometimes 6-8 weeks out. I also looked at chandeliers and owner on the store went on and on and on about the same thing. Not being able to get inventory.

@ScrapHappy

Indeed you are right. I went washing machine shopping yesterday and am HOPING for a delivery & installation Friday IF THE STORE where i wound up purchasing receives their appliance delivery in time. I was told at 2 places that production and delivery has slowed down for them thanks of course to the virus.

Re: One channel live (sometimes) and so few items

Sooner — Wed, 22 Jul 2020 15:36:30 GMT

I don't think QVC's product mix appeals to much of anyone now. If you are young you probably aren't interested in what they have (their tech items are discontinued models and woefully overpriced); their clothes aren't something you'd wear; you aren't interested in home decor; you don't need kitchen stuff because you don't cook; you don't do yardwork, etc.

If you are old you probably aren't buying much of this stuff either. You don't want it, already have it, and if you have it you are trying to get rid of it.

And if you don't have it and need it, you get it from Amazon or direct from the manufacturer.

Re: One channel live (sometimes) and so few items

geezerette — Wed, 22 Jul 2020 15:39:20 GMT

@CorrTor wrote:
With the elimination of live programming from QVC2, will the main channel go back to 24 hours of live programming?

I was thinking along the same lines the other day.

Now that there is only one live channel and two that are doing reruns, why not eliminate some--if not many--of the repeat product airings on the main channel? Change it up with more variety. Or even have some of the hosts or vendors make a short video clip of some products they don't want to give a full presentation of and put those on Q2 for an hour in between repeats. A show on the main channel that's fast paced and offers many products for a short period of time each, since so many people seem to like that idea.

They can try out new ideas in between their old staid programming and see if they work. But geez, at least go back to 24 hour live on the one remaining live network. Surely they have enough sets and equipment to be able to sanitize without having to close down completely like a brick and mortar store. And they still have enough hosts left.