topic Re: Rerun Programming Meant to Engage Viewers in Community Chat

Rerun Programming Meant to Engage Viewers

Johnnyeager — Tue, 15 Oct 2019 14:40:38 GMT

The publication HFN Digital has an article about the change in programming and published this corporate response they received.

A statement supplied by the company in response to HFN’s inquiry about this change, said: “At QVC, we are constantly evolving our on-air and online programming experiences to meet the needs of our customers and provide them with engaging content. As part of this, QVC is currently piloting the use of previously aired programming on the main channel in the overnight hours. This provides customers more opportunity to engage with our most popular programs and product presentations. The use of previously aired programming is currently used on our other OVC broadcast channels—QVC 2 and OVC 3. As always, we pay close attention to customer feedback and continue to evolve our retail experiences in response.”

Re: Rerun Programming Meant to Engage Viewers

QVCkitty1 — Tue, 15 Oct 2019 15:00:01 GMT

🤦‍♀️

Re: Rerun Programming Meant to Engage Viewers

Ladybug724 — Tue, 15 Oct 2019 15:03:40 GMT

Sounds like the overnight hosts would be out of a job, or have their hours cut

Re: Rerun Programming Meant to Engage Viewers

Shanus — Tue, 15 Oct 2019 15:22:50 GMT

@Johnnyeager That's a huge boatload of ....!!!!

Re: Rerun Programming Meant to Engage Viewers

Alison Wonderland — Tue, 15 Oct 2019 15:05:34 GMT

QVC is not very transparent, so I have no idea what the real numbers are that drove the decision to air only the TSV hour (or two) repeatedly. but it feels to me like airing the same hour over and over again makes less sense than maybe airing the entire evening block over again.

Re: Rerun Programming Meant to Engage Viewers

Krimpette — Tue, 15 Oct 2019 15:05:55 GMT

Or to...."engage" the shopper to shop elsewhere.

Re: Rerun Programming Meant to Engage Viewers

Johnnyeager — Tue, 15 Oct 2019 15:06:23 GMT

They think that the consumer wants to see the TSV for 7 straight hours. Yes, engage me please with one product over and over.

What kind of marketing research have they been using? Talk about not knowing what is going on.

Re: Rerun Programming Meant to Engage Viewers

Krimpette — Tue, 15 Oct 2019 15:09:35 GMT

They're not even showing their "most popular" programs, if they are showing the same program over and over for five hours. Crazy.

Re: Rerun Programming Meant to Engage Viewers

IamMrsG — Tue, 15 Oct 2019 15:10:19 GMT

It is always about the bottom line.

Re: Rerun Programming Meant to Engage Viewers

Ladybug724 — Tue, 15 Oct 2019 15:12:22 GMT

I feel like this is their way of justifying cutting hosts' hours

Re: Rerun Programming Meant to Engage Viewers

Peaches McPhee — Tue, 15 Oct 2019 15:13:28 GMT

@IamMrsG wrote:
It is always about the bottom line.

Agree! QVC is a for-profit organization. They must think they will make money on this scheme. Less overhead maybe.

Re: Rerun Programming Meant to Engage Viewers

Imaoldhippie — Tue, 15 Oct 2019 15:14:33 GMT

Whoever wrote that paragraph for QVC did a great job of saying a lot of meaningless nothing. They must have been a political aide at one time.

Re: Rerun Programming Meant to Engage Viewers

Johnnyeager — Tue, 15 Oct 2019 15:15:56 GMT

Show me the $$$ when the 3rd quarter earnings come out in early November. I predict no significant change or improvement.

Re: Rerun Programming Meant to Engage Viewers

Shanus — Tue, 15 Oct 2019 15:25:37 GMT

@Johnnyeager wrote:
Show me the $$$ when the 3rd quarter earnings come out in early November. I predict no significant change or improvement.

@Johnnyeager If anything, numbers will be down.

Re: Rerun Programming Meant to Engage Viewers

Lisa now in AZ — Tue, 15 Oct 2019 15:39:37 GMT

It makes no sense to me to have 7 hours of the SAME product (also on HSN) all night long. If they have to go with recorded shows, at least vary them, like on Q3, which by the way, seems like they have enough data by looking at that channel. I don't really care if it is live, as long as the prices and products are still the same as what they are showing. But the same thing for ad nauseum? No, thanks.

If it is cost cutting to show that they really don't need to have live people there, which it looks like they are testing, then, yes, they will cut hosts and crew members, but perhaps also the number of channels. And, for the many people who have written that they enjoy the hosts for company late at night, QVC does not care and the C doesn't stand for Companion.

But, that article was total nonsense. Engagement means interaction. So, unless you are talking to the host, you aren't engaging. You are watching. Or maybe purchasing and talking to a call center rep, but many people say they just watch, and not purchase, which is no reason for QVC to keep paying people.

Re: Rerun Programming Meant to Engage Viewers

alicedee — Tue, 15 Oct 2019 15:34:32 GMT

@Imaoldhippie wrote:
Whoever wrote that paragraph for QVC did a great job of saying a lot of meaningless nothing. They must have been a political aide at one time.

SOMEBODY had to graduate at the bottom of the Marketing class!

Re: Rerun Programming Meant to Engage Viewers

stevieb — Tue, 15 Oct 2019 15:41:39 GMT

Typical and predictable Q 'spin'... and frankly, a crock of it...

Yet another example of them apparently thinking that other than them, the entire world is filled with imbeciles and idiots...

Re: Rerun Programming Meant to Engage Viewers

Foxxee — Tue, 15 Oct 2019 15:57:45 GMT

"At QVC, we are constantly evolving our on-air and online programming experiences to meet the needs of our customers and provide them with engaging content."

Corporate SPIN...aka BS.

Re: Rerun Programming Meant to Engage Viewers

Nancy Drew — Tue, 15 Oct 2019 16:01:04 GMT

Doesn't pass the sniff test.

Re: Rerun Programming Meant to Engage Viewers

KrissyE — Tue, 15 Oct 2019 16:02:56 GMT

It is back to 24 hour programming next week.